# Opp Acceleration

Sync open opportunities from Salesforce or HubSpot into LinkedIn, Meta, Google, and YouTube to engage the full buying committee. This multi-threaded approach helps boost engagement, increase deal size, and speed up your sales cycles.

For detailed setup instructions and impact metrics, check out Primer’s [Opp Acceleration](https://www.sayprimer.com/use-cases/opportunity-acceleration) guide.

{% embed url="<https://youtu.be/-BoqJsjdw2Y>" %}

### How It Works:

* **Import open opportunities into Primer**\
  Pull open deals from Salesforce or HubSpot and prioritize key stakeholders—finance, procurement, legal, and executives—who often influence approvals behind the scenes.
* **Sync audience segments to ad platforms**\
  Push your refined buying committee audiences into LinkedIn, Meta, Google, and YouTube to reach stakeholders with targeted display and social ads.
* **Run ongoing brand awareness campaigns**\
  Use light-touch ads highlighting ROI, customer success stories, or executive messaging to maintain presence throughout the sales cycle without overwhelming buyers.
* **Track deal impact**\
  Measure improvements in win rates, deal size, and sales cycle duration. Use holdout groups or Primer’s conversion lift tools to isolate ad-driven effects from sales outreach.

### Why It Works:

* Enterprise deals often stall because buying committees aren’t fully engaged
* Multi-channel air cover keeps all decision-makers aligned
* Automated CRM syncing simplifies audience management
* Primer’s identity graph boosts match rates for larger, more accurate audiences


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