> For the complete documentation index, see [llms.txt](https://support.sayprimer.com/primer/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://support.sayprimer.com/primer/use-cases/koala-signals-into-ads.md). # Koala Signals into Ads Koala helps identify anonymous companies visiting your website, providing insight into potential buyers who would otherwise go unnoticed due to browser restrictions on tracking pixels. When paired with Primer, you can filter these company visits by persona and create targeted audiences for retargeting. These audiences can then be synced with platforms like Google, Meta, and LinkedIn, enabling more accurate and efficient ad campaigns. For step-by-step setup instructions, refer to Primer’s [Koala Signals into Ads](https://www.sayprimer.com/use-cases/primer-koala-buyer-intent) guide. {% embed url="" %} ### How It Works: * **Install Koala and configure buyer reveal**\ Add Koala’s pixel to your website. It will begin surfacing real-time visitor company data from anonymous traffic. * **Sync visitor data to your CRM**\ Push Koala’s company reveal data into Salesforce or HubSpot, creating new records for campaign use. * **Build persona-filtered audiences in Primer**\ In Primer, pull in companies captured from Koala. Apply filters like job title, department, or seniority to create high-fit ad audiences. * **Activate audiences across channels**\ Sync your audience to Google Ads, Meta, and LinkedIn. These can complement your existing pixel-based retargeting audiences or be used to reach previously unreachable visitors. ### Key Benefits: * Reveal site visitors that pixel-based tools miss * Expand retargeting audiences using real identity data * Focus ads on relevant buying roles within visiting companies * Combine with outbound sales for full-funnel coverage --- # Agent Instructions This documentation is published with GitBook. GitBook is the documentation platform designed so that both humans and AI agents can read, navigate, and reason over technical content effectively. Learn more at gitbook.com. ## Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on the current page URL with the `ask` query parameter, and the optional `goal` query parameter: ``` GET https://support.sayprimer.com/primer/use-cases/koala-signals-into-ads.md?ask=&goal= ``` `ask` is the immediate question: it should be specific, self-contained, and written in natural language. `goal` is optional and describes the broader end goal you are ultimately trying to accomplish on behalf of the user. GitBook uses it to tailor the answer towards what is most useful for that goal. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.