# Koala Signals into Ads

Koala helps identify anonymous companies visiting your website, providing insight into potential buyers who would otherwise go unnoticed due to browser restrictions on tracking pixels. 

When paired with Primer, you can filter these company visits by persona and create targeted audiences for retargeting. These audiences can then be synced with platforms like Google, Meta, and LinkedIn, enabling more accurate and efficient ad campaigns. 

For step-by-step setup instructions, refer to Primer’s [Koala Signals into Ads](https://www.sayprimer.com/use-cases/primer-koala-buyer-intent) guide.

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### How It Works:

* **Install Koala and configure buyer reveal**\
  Add Koala’s pixel to your website. It will begin surfacing real-time visitor company data from anonymous traffic.
* **Sync visitor data to your CRM**\
  Push Koala’s company reveal data into Salesforce or HubSpot, creating new records for campaign use.
* **Build persona-filtered audiences in Primer**\
  In Primer, pull in companies captured from Koala. Apply filters like job title, department, or seniority to create high-fit ad audiences.
* **Activate audiences across channels**\
  Sync your audience to Google Ads, Meta, and LinkedIn. These can complement your existing pixel-based retargeting audiences or be used to reach previously unreachable visitors.

### Key Benefits:

* Reveal site visitors that pixel-based tools miss
* Expand retargeting audiences using real identity data
* Focus ads on relevant buying roles within visiting companies
* Combine with outbound sales for full-funnel coverage


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