# HubSpot Buyer Intent ### **Expand Retargeting Audiences Beyond Pixel Limitations** Pixel-based retargeting is becoming less effective due to increasing browser restrictions on cookies, which can reduce your ability to reach previous site visitors. Primer offers an alternative by using HubSpot Buyer Intent data to create custom audiences for platforms like YouTube, LinkedIn, and Meta. This enables more reliable retargeting of high-fit buyers, even when pixel tracking isn't available. For step-by-step guidance, refer to Primer’s [HubSpot Buyer Intent guide.](https://www.sayprimer.com/use-cases/primer-hubspot-buyer-intent) {% embed url="" %} ### How to Convert HubSpot Buyer Intent into Ad Audiences: * **Enable Buyer Intent in HubSpot:**\ Make sure your HubSpot account has Buyer Intent data active (formerly Clearbit, now Breeze). * **Build your audience in Primer:**\ Filter HubSpot records where “record source” contains ‘buyer intent’ and add department and job title criteria to hone in on your ICP. * **Sync to your ad platforms:**\ Push your refined HubSpot intent audience to Meta, LinkedIn, and Google campaigns. Layer with pixel retargeting for maximum coverage. ### Why It Works: * Works even when visitors block cookies or pixels * Expands retargeting audiences beyond traditional pixel limits * Higher match rates and better precision than HubSpot Ads alone --- # Agent Instructions: Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on the current page URL with the `ask` query parameter: ``` GET https://support.sayprimer.com/primer/use-cases/hubspot-buyer-intent.md?ask= ``` The question should be specific, self-contained, and written in natural language. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.