# How to share audiences between Google Ads and DV360

Primer integrates directly with **Google Ads** through the Google Ads API. Currently, **Primer does not support direct audience syncing with DV360**. However, you can easily share audiences between your Google Ads and DV360 accounts by following these steps.

{% embed url="<https://www.loom.com/share/dab337ff7c514cb186af88f8069c8648>" %}

#### **Steps to Link Google Ads and DV360:**

* [**Log in to Google Marketing Platform**](https://marketingplatform.google.com/home)
  * Navigate to the **Integration Center** within Google Marketing Platform.
* **Set Up the Integration**
  * In the Integration Center, select the **Display & Video 360** tab.
  * Click on **DV360 and Google Ads** to initiate the connection.
  * Follow the on-screen instructions to link your Google Ads and DV360 accounts. This will establish a connection between the two platforms.
* **Alternative Linking Path Through Google Ads**
  * In your **Google Ads account**, go to **Settings** from the left menu.
  * Select **Linked Accounts** > **Link New Account** > **Google Ads**.
  * Enter the **customer ID** for your DV360 account to link it with Google Ads.

#### **Important Notes and Limitations:**

* **Same Organization Requirement**: Both the Google Ads and DV360 accounts must be managed by the same organization to enable audience sharing.
* **Processing Time**: New audiences may take up to **four days to appear** in DV360 after the initial link is established.
* **Restrictions**:
  * Google Ads Manager (MCC) accounts cannot be linked to DV360.
  * When linking accounts, **all audience lists in Google Ads** will be shared with DV360.
  * The person linking the accounts must be an **admin at the partner level** for both DV360 and Google Ads.

More info from Google can be found [here](https://support.google.com/displayvideo/answer/7168629?hl=en\&ref_topic=9000234\&sjid=6516574299132597257-NC).


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