Apollo is one of Primer's primary data providers. The information sourced from Apollo is vast and it's a great tool for creating net new audiences to target your TAM on paid social or for sourcing new ICP prospects to beef up your accounts and contacts within your CRM.
Filters we recommend using from Apollo:
  • Industry
  • Headcount
  • Location
  • Number of employees within a certain department
Apollo is also the primary tool Primer uses for People Sourcing. This includes being able to filter by certain titles, seniority, department and more.