> For the complete documentation index, see [llms.txt](https://support.sayprimer.com/primer/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://support.sayprimer.com/primer/primer-support-review/website-tracking/revealed-visitors.md).

# Revealed visitors

What a reveal is, and how the monthly reveal limit on your plan works.

When the [website pixel](/primer/primer-support-review/website-tracking/installing-the-pixel.md) identifies an anonymous visitor as a known person or company, that's a **reveal**. Revealed visitors are the ones you can see and act on — they show up as **Revealed** in [conversion reports](/primer/primer-support-review/conversions-and-reporting/conversion-reports.md).

## Your monthly reveal limit

Your plan includes a monthly reveal limit. As visitors are revealed through the month, that count draws down against the limit. The count **resets to zero on the 1st of each month** (00:01 UTC), so the allowance is per calendar month.

To raise the limit, upgrade your plan — see [Plans and trials](/primer/primer-support-review/billing-and-plans/plans-and-trials.md).


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