> For the complete documentation index, see [llms.txt](https://support.sayprimer.com/primer/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://support.sayprimer.com/primer/primer-support-review/website-tracking/conversion-sources.md).

# Conversion sources

Define which pages count as a conversion, up to 50 rules.

A conversion source is a rule that tells Primer which page visits count as a conversion — for example a demo-request or pricing page. Primer uses these to attribute conversions to the audiences and companies driving them.

## Choosing which pages count

You pick one of two modes:

* **Accept all** — every page on the domain counts, with no rules to set up.
* **Specific pages** — you add a domain and Primer analyzes it, then suggests rules for you to review and confirm.

Under **Specific pages**, each rule targets a domain and can narrow it further by path: **include** only certain paths (for example `/pricing` or `/demo/*`) or **exclude** paths you don't want counted (for example `/blog/*`). Paths support a `*` wildcard.

## Limit

You can define up to **50 conversion source rules**.

Conversion sources rely on the [website pixel](/primer/primer-support-review/website-tracking/installing-the-pixel.md), so make sure it's [Connected](/primer/primer-support-review/website-tracking/pixel-connection-status.md) before you count on the data.


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