> For the complete documentation index, see [llms.txt](https://support.sayprimer.com/primer/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://support.sayprimer.com/primer/primer-support-review/security-and-privacy/data-and-privacy.md).

# Data and privacy

How Primer accesses your data, what the website pixel collects, and where to find the privacy policy.

## Privacy policy and terms

* Privacy policy: [sayprimer.com/privacy-policy](https://www.sayprimer.com/privacy-policy)
* Terms of service: [sayprimer.com/terms-of-service](https://www.sayprimer.com/terms-of-service)

## Compliance and the Trust Center

Primer maintains a **SOC 2 Type 2** attestation. Current compliance reports, subprocessors, and security details are published in Primer's **Trust Center** — the authoritative source, kept up to date as certifications renew. Ask <support@sayprimer.com> for the Trust Center link or a copy of the latest report.

> SOC 2 status and certification dates are managed by Primer's security/legal team, not set in the product, so specifics live in the Trust Center rather than here.

## CRM access is read-only

Primer connects to your CRM **read-only** — it reads records to build audiences and never writes, edits, or deletes anything in your CRM. See [Connecting a CRM](/primer/primer-support-review/data-sources/connecting-a-crm.md). Deleting a connection in Primer disables the sync and removes Primer's access.

## What the website pixel collects

The [website pixel](/primer/primer-support-review/website-tracking/installing-the-pixel.md) collects, for visitors to your site:

* Pageviews and form-field submissions
* Device metadata (browser, device type, screen, language)
* A visitor/session identifier stored in the browser
* Attribution data (referrer, UTM parameters, ad click IDs)

The pixel automatically **skips bots and non-production hosts** (like `localhost` and staging domains), so those don't pollute your data.


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