> For the complete documentation index, see [llms.txt](https://support.sayprimer.com/primer/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://support.sayprimer.com/primer/primer-support-review/section-gtm-plays/gtm-plays.md).

# GTM plays

Primer's go-to-market plays, grouped by funnel stage, each linking to the full play on Primer's site.

GTM plays are ready-made ways to put a Primer audience to work on an ad platform — the targeting move, who it's for, and how to measure it. They're grouped by funnel stage below. Each play links to its full write-up on Primer's site; the complete, current set lives on the [plays page](https://www.sayprimer.com/plays).

> The play write-ups are maintained on Primer's marketing site, so treat this page as an index — the linked page is the source of truth for each play's details.

## Top of funnel

Awareness and prospecting plays that reach net-new buyers in your ICP.

* [Primer Google PMax](https://www.sayprimer.com/plays/primer-google-pmax)
* [Primer Google Unbranded Search (Exclusion)](https://www.sayprimer.com/plays/primer-google-unbranded-search-exclusion)
* [Primer Unbranded Search (Inclusion)](https://www.sayprimer.com/plays/primer-unbranded-search-inclusion)
* [Primer Meta](https://www.sayprimer.com/plays/primer-meta)
* [Primer LinkedIn](https://www.sayprimer.com/plays/primer-linkedin)
* [ABM Target Accounts](https://www.sayprimer.com/plays/abm-target-accounts)
* [Primer Google Demand Gen](https://www.sayprimer.com/plays/primer-google-demand-gen)
* [Primer Meta Lookalikes](https://www.sayprimer.com/plays/primer-meta-lookalikes)
* [Primer YouTube](https://www.sayprimer.com/plays/primer-youtube)

## Middle of funnel

Intent and retargeting plays that re-engage buyers who already know you.

* [Primer HubSpot Buyer Intent](https://www.sayprimer.com/plays/primer-hubspot-buyer-intent)
* [Primer 6sense Buyer Intent](https://www.sayprimer.com/plays/primer-6sense-buyer-intent)
* [Primer Box-In Retargeting](https://www.sayprimer.com/plays/primer-box-in-retargeting)
* [Primer Website Reveal Retargeting](https://www.sayprimer.com/plays/primer-website-reveal-retargeting)

## Bottom of funnel

Pipeline and customer plays that accelerate deals and expand existing accounts.

* [CRM Retargeting](https://www.sayprimer.com/plays/crm-retargeting)
* [Opportunity Acceleration](https://www.sayprimer.com/plays/opportunity-acceleration)
* [Primer Upsell / Cross-Sell](https://www.sayprimer.com/plays/primer-upsell-cross-sell)


---

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