What Primer does
Primer builds targetable ad audiences from your first-party data and ICP and syncs them to your ad platforms.
Primer takes the people and companies you care about — your CRM, a CSV, your ICP, your website visitors — and turns them into audiences you can analyze, track, and/or target in your GTM motions (Ads, Email Campaigns, etc)
The core flow
Bring in data. Connect a CRM, import a CSV, push records via S3 or the API, or install the website pixel.
Draft an audience. Define who you want to reach with filters, then Primer estimates its size, reach and firmographics.
Sync. Primer syncs your audience to the specified destinations and matches the records to ad platforms if applicable.
Target. Use the synced audience in your GTM motion (ad campaigns, outbound outreach, etc).
Each step has its own page. Start with building an audience.