> For the complete documentation index, see [llms.txt](https://support.sayprimer.com/primer/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://support.sayprimer.com/primer/primer-support-review/section-connections/website-tracking.md).

# Website tracking

Identify the companies and people visiting your site, and define which visits count as conversions.

Website tracking is how Primer sees who visits your site and turns that traffic into audiences and conversion metrics. It rests on a small pixel you add to your pages.

The flow runs through three steps:

1. **Install the pixel** — add Primer's snippet to your site so it can identify visitors.
2. **Confirm it's connected** — check that events are reaching Primer.
3. **Define conversion sources** — tell Primer which page visits count as a conversion.

Once traffic is flowing, it feeds your conversion events and [conversion metrics](/primer/primer-support-review/section-audiences/conversion-metrics.md).


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