DV360
Sync an audience to Display & Video 360 — requires the Scale plan.
Display & Video 360 (DV360) is generally available but requires the Scale plan. If you're on a lower plan, DV360 won't be selectable as a destination — contact support@sayprimer.com to upgrade.
Minimum audience size: 1,000 records.
Typical match rate: 40–80%.
Time to fully match: up to 72 hours.
DV360 also serves YouTube inventory; YouTube match rates typically run 20–45%. See Match rates.
A direct destination, not shared from Google Ads
DV360 is a standalone destination. Primer syncs the audience straight to your Display & Video 360 account over the DV360 API — it is not shared from Google Ads through account linking. Connect DV360 in its own right; a Google Ads connection doesn't make DV360 audiences appear, and vice versa. The synced list shows up under My audiences in DV360; see Finding your synced audience.