Dynamic audiences

Audiences are dynamic — once synced, Primer re-checks your filters daily and keeps membership current in your destinations.

Audiences are dynamic, not one-time snapshots. Once one is built and synced to a destination, Primer keeps it current on its own — you don't re-sync it by hand.

What updates, and when

Primer re-checks a synced audience's filters against the latest data daily and updates who's in it:

• People and companies that now match are added.

• Ones that no longer match are removed.

Those membership changes flow out to each connected destination, so the ad platforms stay in step with your filters without any action from you.

What triggers a rebuild

Beyond the daily check, an audience also rebuilds when something it depends on changes:

• You edit its filters or destinations — it returns to Running while it rebuilds.

• Primer's database is refreshed with new data.

• A connected CRM or CSV you filter on is updated.

Even when nothing has changed, Primer refreshes each audience periodically so it never goes stale.

What doesn't update

A Draft isn't matched or synced, so it doesn't update — nothing happens until you build it. See Audience statuses for what each state means.