Audience validation
Run a quality check on an audience before you launch it, and apply suggested fixes.
Beta — opened on request. Contact support@sayprimer.com to request access.
Audience validation checks an audience's quality before you launch it. It runs automatically as a precursor to the audience sync.
What it checks
Validation runs a set of rules over the audience and flags the ones that don't pass. The checks fall into a few groups:
Filter completeness — job title or department is set, revenue or headcount is set, and filters like job title, keywords or industry have enough entries to be meaningful.
Destination fit — the audience clears each destination's minimum, isn't too small, and is a reasonable fit for the destination.
ICP fit — how much of the audience falls inside your ICP.
Overlaps — overlap with your other audiences, exclusion lists, customers, competitors and open opportunities.
Each check comes back as a warning or an informational note, with an explanation of why it matters. Validation is a set of pass/fail checks, not a single quality score.
Applying fixes
For issues that can be fixed automatically, Suggest fixes proposes a change to the audience's filters. Review the suggestion and accept it to apply the change to the audience shape, then rerun. You stay in control — nothing is changed until you accept it.