Audience history

See past versions of an audience — who changed it, when, and what each version estimated and delivered.

Every time you confirm a change to an audience's filters or destinations, Primer keeps the previous version. The history log lets you see how an audience has evolved over time.

What each entry shows

Each version in the log records:

• Who confirmed it (name and profile image) and when.

• The filters (the audience's shape) and the destinations it was set to sync to.

• The estimated people and company counts, and predicted match rate, at that version.

• The results of that version's most recent build — the matched people and company counts and achieved match rate, once it has run.

Reading the log

The log is ordered newest first. Comparing an older version's estimate and delivered counts to a newer one shows the effect of a filter change — for example, whether widening a filter raised the matched count. For what those estimate-vs-delivered numbers mean, see Match rates.