> For the complete documentation index, see [llms.txt](https://support.sayprimer.com/primer/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://support.sayprimer.com/primer/primer-support-review/destinations/dv360.md).

# DV360

Sync an audience to Display & Video 360 — requires the Scale plan.

Display & Video 360 (DV360) is generally available but **requires the Scale plan**. If you're on a lower plan, DV360 won't be selectable as a destination — contact <support@sayprimer.com> to upgrade.

* **Minimum audience size:** 1,000 records.
* **Typical match rate:** 40–80%.
* **Time to fully match:** up to 72 hours.

DV360 also serves YouTube inventory; YouTube match rates typically run 20–45%. See [Match rates](/primer/primer-support-review/audiences/match-rates.md).

## A direct destination, not shared from Google Ads

DV360 is a **standalone** destination. Primer syncs the audience straight to your Display & Video 360 account over the DV360 API — it is **not** shared from Google Ads through account linking. Connect DV360 in its own right; a Google Ads connection doesn't make DV360 audiences appear, and vice versa. The synced list shows up under **My audiences** in DV360; see [Finding your synced audience](/primer/primer-support-review/destinations/finding-your-synced-audience.md).


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