> For the complete documentation index, see [llms.txt](https://support.sayprimer.com/primer/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://support.sayprimer.com/primer/primer-support-review/destinations/connecting-a-destination.md).

# Connecting a destination

The ad platforms Primer syncs to, and which are generally available, plan-gated, or in beta.

Once an audience is [Ready](/primer/primer-support-review/audiences/audience-statuses.md#ready), you sync it to an ad destination — an ad platform where your campaigns run. Primer matches the audience against that platform and makes the matched records available to target.

## Available destinations

| Destination                                                                  | Availability                                      |
| ---------------------------------------------------------------------------- | ------------------------------------------------- |
| [Google Ads](/primer/primer-support-review/destinations/google-ads.md)       | Generally available                               |
| [Meta Ads](/primer/primer-support-review/destinations/meta-ads.md)           | Generally available                               |
| [LinkedIn Ads](/primer/primer-support-review/destinations/linkedin-ads.md)   | Generally available                               |
| [Reddit Ads](/primer/primer-support-review/destinations/reddit-ads.md)       | Generally available                               |
| [DV360](/primer/primer-support-review/destinations/dv360.md)                 | Generally available — requires the **Scale** plan |
| [Microsoft Ads](/primer/primer-support-review/destinations/microsoft-ads.md) | **Beta** — request access                         |

Other platforms — TikTok, X (Twitter), Pinterest — can be [requested](/primer/primer-support-review/destinations/requesting-a-destination.md).

## Before you sync

Each destination has a minimum audience size and a matching time. Check [Audience size limits](/primer/primer-support-review/audiences/audience-size-limits.md), [Match rates](/primer/primer-support-review/audiences/match-rates.md) and [How long matching takes](/primer/primer-support-review/audiences/match-timing.md) so you know what to expect after you sync.


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