> For the complete documentation index, see [llms.txt](https://support.sayprimer.com/primer/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://support.sayprimer.com/primer/primer-support-review/conversions-and-reporting/overview-map.md).

# Overview map

An interactive map of your conversions across companies, people and audiences.

The Overview map is an interactive, zoomable view of your website conversions laid out across the companies, people and audiences driving them. You drill in from the whole account down to a single company or conversion.

## When it's available

The map appears once Primer has built it for your account **and** your [website pixel](/primer/primer-support-review/website-tracking/installing-the-pixel.md) is [Connected](/primer/primer-support-review/website-tracking/pixel-connection-status.md). Until both are true you'll see a connection prompt instead of the map.

## Analysis modes

A layer menu switches the map between three modes:

* **Conversion Density** — how concentrated conversions are across the map.
* **Conversion Trend** — whether conversions are trending up or down over the period.
* **Lift Analysis** — how much a segment over- or under-performs.

## The sidebar

Alongside the map, a sidebar shows a conversion funnel and lists of the companies and people behind the conversions. You can search it, select a stage of the funnel, and click through to a company, a person, or an individual conversion for its detail.


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