> For the complete documentation index, see [llms.txt](https://support.sayprimer.com/primer/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://support.sayprimer.com/primer/primer-support-review/conversions-and-reporting.md).

# Conversions and reporting

- [Conversion reports](https://support.sayprimer.com/primer/primer-support-review/conversions-and-reporting/conversion-reports.md): Tie website visits and form fills back to your audiences, with cost and lift metrics.
- [Conversion lift](https://support.sayprimer.com/primer/primer-support-review/conversions-and-reporting/conversion-lift.md): What lift measures on a conversion report — conversions among people exposed to your ads vs. those not exposed, and when it's significant.
- [Conversion analysis report](https://support.sayprimer.com/primer/primer-support-review/conversions-and-reporting/conversion-analysis-report.md): A finished, published analysis of your conversions — distinct from a live conversion report.
- [Overview map](https://support.sayprimer.com/primer/primer-support-review/conversions-and-reporting/overview-map.md): An interactive map of your conversions across companies, people and audiences.
- [Slack notifications](https://support.sayprimer.com/primer/primer-support-review/conversions-and-reporting/slack-notifications.md): Connect Slack to get your highest-intent website conversions posted to a channel in real time.


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