> For the complete documentation index, see [llms.txt](https://support.sayprimer.com/primer/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://support.sayprimer.com/primer/primer-support-review/billing-and-plans/plans-and-trials.md).

# Plans and trials

Primer's plan tiers, the anti-ICP trial, and where to see pricing.

## Plan tiers

Primer has three families of plan:

* **Free**
* **Grow** (levels 1–2)
* **Scale** (levels 1–6)

Some capabilities are plan-gated — for example [DV360](/primer/primer-support-review/destinations/dv360.md) requires a Scale plan. For current tier names and prices, see Primer's pricing page: [sayprimer.com/pricing](https://www.sayprimer.com/pricing).

## Anti-ICP trial

The anti-ICP (exclusion audience) trial runs **45 days** and starts with **1 slot**. See [Exclusion audiences](/primer/primer-support-review/audiences/exclusion-audiences.md) for what these audiences do.

## Upgrading

To change plans or add slots, use the billing screen in Primer, or contact <support@sayprimer.com>. See [Subscription statuses](/primer/primer-support-review/billing-and-plans/subscription-statuses.md) for what your current billing state means.


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