> For the complete documentation index, see [llms.txt](https://support.sayprimer.com/primer/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://support.sayprimer.com/primer/primer-support-review/audiences/duplicating-and-archiving.md). # Duplicating and archiving audiences Copy an audience to iterate on it, or archive one to hide it from your active list. Each audience has a menu with actions for managing it, including duplicating and archiving. ## Duplicating an audience Duplicating makes a new, independent copy of an audience's filters and latest estimate, named with a **(Copy)** suffix. You can duplicate an audience in any status. The copy is detached from the moment it's created: it starts its own [history](/primer/primer-support-review/audiences/audience-history.md) and carries no confirmation, so editing the copy never changes the original, and vice versa. Use it to try a variation without touching the audience you already have. ## Archiving an audience Archiving moves an audience to [**Archived**](/primer/primer-support-review/audiences/audience-statuses.md) and hides it from your active list. It doesn't delete anything, and it isn't available for an audience that's currently Running or already Archived. If the audience synced to a destination within the last week, Primer shows an extra warning before archiving, since archiving it affects a campaign that's recently been live. Confirm to archive, or cancel to leave it as is. ## There's no permanent delete Archiving is the **only** way to remove an audience from your active list — Primer has no hard-delete. An archived audience is hidden and frees its [active slot](/primer/primer-support-review/audiences/audience-size-limits.md#active-audience-slots), but it isn't destroyed, so you keep its history and can refer back to it. ## What archiving does to a synced (Live) audience When you archive an audience that's synced to a destination, Primer also **claws it back** from that ad platform — it removes the corresponding customer list / custom audience so it stops being used in your campaigns. That's why archiving a recently-live audience prompts the extra warning. If you archived one by mistake, un-archiving it returns it to **Draft** so you can rebuild and re-sync. --- # Agent Instructions This documentation is published with GitBook. GitBook is the documentation platform designed so that both humans and AI agents can read, navigate, and reason over technical content effectively. Learn more at gitbook.com. ## Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on the current page URL with the `ask` query parameter, and the optional `goal` query parameter: ``` GET https://support.sayprimer.com/primer/primer-support-review/audiences/duplicating-and-archiving.md?ask=&goal= ``` `ask` is the immediate question: it should be specific, self-contained, and written in natural language. `goal` is optional and describes the broader end goal you are ultimately trying to accomplish on behalf of the user. GitBook uses it to tailor the answer towards what is most useful for that goal. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.