> For the complete documentation index, see [llms.txt](https://support.sayprimer.com/primer/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://support.sayprimer.com/primer/primer-support-review/audiences.md).

# Audiences

- [Building an audience](https://support.sayprimer.com/primer/primer-support-review/audiences/building-an-audience.md): Define an audience with filters, estimate its size, then build and match it to a destination.
- [Audience validation](https://support.sayprimer.com/primer/primer-support-review/audiences/audience-validation.md): Run a quality check on an audience before you launch it, and apply suggested fixes.
- [Audience statuses](https://support.sayprimer.com/primer/primer-support-review/audiences/audience-statuses.md): What Draft, Running, Matching, Ready, Live, Incomplete and Archived mean, and what to do at each.
- [Audience history](https://support.sayprimer.com/primer/primer-support-review/audiences/audience-history.md): See past versions of an audience — who changed it, when, and what each version estimated and delivered.
- [Audience size limits](https://support.sayprimer.com/primer/primer-support-review/audiences/audience-size-limits.md): The maximum and minimum audience sizes Primer enforces, and how to split an audience that's too large.
- [Match rates](https://support.sayprimer.com/primer/primer-support-review/audiences/match-rates.md): What a match rate is, the match rates Primer typically achieves per destination, and how it differs from audience size.
- [How long matching takes](https://support.sayprimer.com/primer/primer-support-review/audiences/match-timing.md): How long each destination takes to fully match an audience after you sync it.
- [Building audiences from website visitors](https://support.sayprimer.com/primer/primer-support-review/audiences/website-visitor-audiences.md): Use website visits, UTM parameters and form fills as audience filters.
- [Exclusion audiences](https://support.sayprimer.com/primer/primer-support-review/audiences/exclusion-audiences.md): Use an exclusion (anti-ICP) audience to remove people from targeting, with a 50M cap.
- [Duplicating and archiving audiences](https://support.sayprimer.com/primer/primer-support-review/audiences/duplicating-and-archiving.md): Copy an audience to iterate on it, or archive one to hide it from your active list.


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