Upgrade Subscription

Upgrading your subscription in Primer is simple. Follow these steps to update your plan and increase the number of active audience slots:

Navigate to the Settings Page

From the left-hand menu inside the Primer app, click on Settings.

View Your Plan

Once on the Settings page, you can see your current plan, including whether you’re on a free trial, an active subscription, or if you have a past-due or inactive account.

When Your Trial Starts

Your 30-day free trial begins the day you submit your first audience. You can see your trial start date and days remaining on the Settings page.

What Happens When Your Trial Ends

When your free trial ends, your account is paused — audiences stop refreshing, and no new syncs or resyncs to ad platforms are available. If you haven't upgraded within 7 days of your trial ending, all live audiences are clawed back (removed) from your connected ad platforms. To avoid interruption, upgrade from Settings → Manage Plan before your trial ends.

Does My Trial Auto-Renew?

If you've added a payment method during your trial, your plan will automatically renew into a paid subscription when your trial ends. If no payment method is on file, your account will pause instead. To review or add a payment method, go to Settings → Manage Plan.

Upgrade Your Plan

To upgrade your plan, click the Manage Plan button. You’ll also receive a 17% discount if you switch to an annual plan.

Agency & Referral Discounts

If you're an agency or referring a client to Primer, they may be eligible for a discount when upgrading to a paid subscription. Reach out to Primer Support to check eligibility and get the discount applied.

For More Than 12 Audiences

If you need 12 or more active audience slots per month, we recommend scheduling a quick conversation with our sales team. This allows us to ensure you get the optimal number of audience slots tailored to your ad spend and needs. You can see more about our tiers on our pricing page.

By following these steps, you can easily upgrade your subscription and maximize the effectiveness of your campaigns. If you have any questions, feel free to reach out to our support team!