Connecting Ad Accounts

Go to the Connections page to link your platforms and manage data imports.

Ad Platforms

To get started, select an ad platform and follow the prompts to link your account. This will sync your audience data, enabling you to use Primer audiences for campaigns on the following platforms:

• Meta - Show ads on Facebook, Instagram and Meta's 3rd party network.

• Google - Use audiences in Search, Performance Max, Display and YouTube campaigns.

• LinkedIn - Advertise across LinkedIn's native and 3rd party networks.

• Reddit - Reach highly engaged communities across Reddit and use Primer audiences to improve match rates, refine ICP targeting, and run more efficient campaigns.

• DV360 (Display & Video 360) – Reach users across YouTube, Gmail and the Google Display Network. Primer syncs your CRM and ICP data directly to DV360 so you can retarget accounts, cap frequency across channels and measure results through Floodlight.

💡 Having trouble connecting? Review our troubleshooting tips for Meta and Google.

Connecting Multiple Ad Accounts

Primer supports one ad account per platform per Primer organization at a time. For Google Ads, if you connect via an MCC (Manager) account, you can access multiple child accounts and switch which one you sync to (see Google Ads MCC Account) — though only one child account syncs at a time. For Meta, LinkedIn, and Reddit, only one account can be connected at a time; to run multiple accounts on the same platform simultaneously, set up a separate Primer organization (audiences won't carry over). Reach out to Primer Support if you'd like help setting up an additional organization.

Requesting New Integrations

• Request – If the integration you need isn't available, tap on the Request box and let us know what you need. Your feedback helps us prioritize new connections!