> For the complete documentation index, see [llms.txt](https://support.sayprimer.com/primer/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://support.sayprimer.com/primer/primer-support-legacy/build-and-manage-audiences/managing-audiences/locate-audience-in-ad-destinations.md).

# Locate Audience in Ad Destinations

You can locate your Primer audience in Google Ads, LinkedIn Ads, Meta Ads, and Reddit Ads using the methods below.

#### Method 1: Match Rate Estimates

As highlighted in the image below, you can directly access your audience from the Match Rate Estimates section.

**Steps:**

* Open your audience in Primer.
* In the Match Rate Estimates section, click the relevant destination icon\
  (Google, LinkedIn, Meta, or Reddit).
* You will be redirected to the corresponding Ad Manager, where the audience is available.

<figure><img src="https://888674264-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FGKE0Prjh2dfbNy05EsHY%2Fuploads%2FjgZqgZpGLXaIes0sK0eV%2FRedirect%20to%20Ad%20platforms.png?alt=media&amp;token=8505fb3a-9bf9-43a0-b524-13ed2ba7324c" alt=""><figcaption></figcaption></figure>

***

#### Method 2: History Log

As highlighted in the image below, you can also locate your audience from the History Log.

**Steps:**

* Open History Log on the audience page.

<figure><img src="https://888674264-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FGKE0Prjh2dfbNy05EsHY%2Fuploads%2FmOoJCrw1GfsWur2vEX4K%2FOpen%20History%20Log.png?alt=media&amp;token=70bf0aa9-ad8f-4aa8-b939-60d1054e93c5" alt=""><figcaption></figcaption></figure>

* Under Matched Size, hover on the destination icon\
  (Google, LinkedIn, Meta, or Reddit).
* Select **Open in ads manager** to view the audience.

<figure><img src="https://888674264-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FGKE0Prjh2dfbNy05EsHY%2Fuploads%2FDqrOoFXqDmDE0siuahwP%2FScreenshot%202026-08-24%20101848.png?alt=media&amp;token=25d0dc75-be5d-4ac4-8c71-d4a9f1272974" alt=""><figcaption></figcaption></figure>


---

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