# sayprimer.com

## Primer Support Legacy

- [Welcome to Primer!](https://support.sayprimer.com/primer/primer-support-legacy/welcome-to-primer.md)
- [Managing Your Account](https://support.sayprimer.com/primer/primer-support-legacy/managing-your-account.md): Learn how to change roles and permissions, invite other users, and upgrade or cancel your account
- [Inviting Users](https://support.sayprimer.com/primer/primer-support-legacy/managing-your-account/inviting-users.md)
- [Change a User Role](https://support.sayprimer.com/primer/primer-support-legacy/managing-your-account/change-a-user-role.md)
- [Upgrade Subscription](https://support.sayprimer.com/primer/primer-support-legacy/managing-your-account/upgrade-subscription.md)
- [Cancel Subscription](https://support.sayprimer.com/primer/primer-support-legacy/managing-your-account/cancel-subscription.md)
- [Notification Center](https://support.sayprimer.com/primer/primer-support-legacy/managing-your-account/notification-center.md)
- [What's New](https://support.sayprimer.com/primer/primer-support-legacy/whats-new.md)
- [Intro to Primer's Database](https://support.sayprimer.com/primer/primer-support-legacy/intro-to-primers-database.md): What you should know about Primer's database and what makes it special.
- [Intro to Website Reveal](https://support.sayprimer.com/primer/primer-support-legacy/intro-to-website-reveal.md)
- [Intro to Account Research](https://support.sayprimer.com/primer/primer-support-legacy/intro-to-account-research.md)
- [Information Security](https://support.sayprimer.com/primer/primer-support-legacy/information-security.md)
- [SOC2 Type 2 Compliance](https://support.sayprimer.com/primer/primer-support-legacy/information-security/soc2-type-2-compliance.md): Here are the tools and policies we’ve deployed to ensure our users’ data remains secure. Password management, infrastructure, certifications, and more.
- [Privacy & Data Compliance](https://support.sayprimer.com/primer/primer-support-legacy/information-security/privacy-and-data-compliance.md): How Primer Handles Privacy & Data Protection Compliance
- [Connecting the Primer Pixel](https://support.sayprimer.com/primer/primer-support-legacy/connections/connecting-the-primer-pixel.md)
- [Installing the Pixel](https://support.sayprimer.com/primer/primer-support-legacy/connections/connecting-the-primer-pixel/installing-the-pixel.md)
- [Configure Conversion Domains](https://support.sayprimer.com/primer/primer-support-legacy/connections/connecting-the-primer-pixel/configure-conversion-domains.md)
- [Troubleshooting Pixel Installation](https://support.sayprimer.com/primer/primer-support-legacy/connections/connecting-the-primer-pixel/troubleshooting-pixel-installation.md)
- [Content Security Policy Updates](https://support.sayprimer.com/primer/primer-support-legacy/connections/connecting-the-primer-pixel/content-security-policy-updates.md)
- [Connecting Ad Accounts](https://support.sayprimer.com/primer/primer-support-legacy/connections/connecting-ad-accounts.md)
- [Setting up CRM](https://support.sayprimer.com/primer/primer-support-legacy/connections/setting-up-crm.md): Connecting your Ad Platforms, CRMs, or importing CSV data can be done quickly and easily within Primer's Connections page.
- [Salesforce Integration](https://support.sayprimer.com/primer/primer-support-legacy/connections/setting-up-crm/salesforce-integration.md): Here is a quick guide to help you connect Primer to your Salesforce instance. This will allow you to leverage Salesforce fields as filters for your audiences.
- [Connecting Salesforce](https://support.sayprimer.com/primer/primer-support-legacy/connections/setting-up-crm/salesforce-integration/connecting-salesforce.md): Integrating Salesforce with Primer allows you to leverage your Salesforce objects (like Contacts and Accounts) to create more precise and targeted audiences.
- [Salesforce Requirements](https://support.sayprimer.com/primer/primer-support-legacy/connections/setting-up-crm/salesforce-integration/salesforce-requirements.md): Primer uses minimal field mapping to connect Primer's third-party data with your Salesforce records, enhancing your CRM advertising efforts.
- [Troubleshooting Salesforce](https://support.sayprimer.com/primer/primer-support-legacy/connections/setting-up-crm/salesforce-integration/troubleshooting-salesforce.md): There are a few common blockers in Salesforce to check for when troubleshooting field mapping, and other functions of your Salesforce connection to Primer.
- [Restrict EU Records](https://support.sayprimer.com/primer/primer-support-legacy/connections/setting-up-crm/salesforce-integration/restrict-eu-records.md): Some customers need to ensure that EU-based Leads and Contacts never leave Salesforce.
- [HubSpot Integration](https://support.sayprimer.com/primer/primer-support-legacy/connections/setting-up-crm/hubspot-integration.md)
- [Connecting HubSpot](https://support.sayprimer.com/primer/primer-support-legacy/connections/setting-up-crm/hubspot-integration/connecting-hubspot.md): Integrating HubSpot with Primer allows you to leverage your HubSpot properties (such as Contacts and Companies) to create more precise and targeted audiences.
- [HubSpot Requirements](https://support.sayprimer.com/primer/primer-support-legacy/connections/setting-up-crm/hubspot-integration/hubspot-requirements.md)
- [Troubleshooting HubSpot](https://support.sayprimer.com/primer/primer-support-legacy/connections/setting-up-crm/hubspot-integration/troubleshooting-hubspot.md): From time to time, token or permission-related issues may disrupt the Connection. Follow these steps to resolve common problems:
- [Restrict to Companies-Only Data](https://support.sayprimer.com/primer/primer-support-legacy/connections/setting-up-crm/hubspot-integration/restrict-to-companies-only-data.md): Some customers want to ensure no HubSpot contact PII (emails, names, phone numbers) is ever synced into Primer.
- [Building an Audience](https://support.sayprimer.com/primer/primer-support-legacy/build-and-manage-audiences/building-an-audience.md): This section will guide you through creating different types of audiences step by step.
- [Adding Filters](https://support.sayprimer.com/primer/primer-support-legacy/build-and-manage-audiences/building-an-audience/adding-filters.md)
- [Department Definitions](https://support.sayprimer.com/primer/primer-support-legacy/build-and-manage-audiences/building-an-audience/adding-filters/department-definitions.md)
- [Industry Definitions](https://support.sayprimer.com/primer/primer-support-legacy/build-and-manage-audiences/building-an-audience/adding-filters/industry-definitions.md)
- [Website Activity Filters](https://support.sayprimer.com/primer/primer-support-legacy/build-and-manage-audiences/building-an-audience/adding-filters/website-activity-filters.md)
- [HubSpot Filter Criteria](https://support.sayprimer.com/primer/primer-support-legacy/build-and-manage-audiences/building-an-audience/adding-filters/hubspot-filter-criteria.md)
- [Salesforce Filter Criteria](https://support.sayprimer.com/primer/primer-support-legacy/build-and-manage-audiences/building-an-audience/adding-filters/salesforce-filter-criteria.md): With Primer's Salesforce Integration you can recreate Salesforce reports in Primer to construct audiences.
- [Importing CSVs](https://support.sayprimer.com/primer/primer-support-legacy/build-and-manage-audiences/building-an-audience/importing-csvs.md)
- [Audience Summary](https://support.sayprimer.com/primer/primer-support-legacy/build-and-manage-audiences/building-an-audience/audience-summary.md)
- [Audience Preview](https://support.sayprimer.com/primer/primer-support-legacy/build-and-manage-audiences/building-an-audience/audience-preview.md)
- [Syncing an Audience](https://support.sayprimer.com/primer/primer-support-legacy/build-and-manage-audiences/building-an-audience/syncing-an-audience.md)
- [Building an Anti-ICP Exclusion Audience](https://support.sayprimer.com/primer/primer-support-legacy/build-and-manage-audiences/building-an-anti-icp-exclusion-audience.md)
- [Managing Audiences](https://support.sayprimer.com/primer/primer-support-legacy/build-and-manage-audiences/managing-audiences.md): Primer Audiences have different statuses. You can edit audiences any time.
- [Locate Audience in Ad Destinations](https://support.sayprimer.com/primer/primer-support-legacy/build-and-manage-audiences/managing-audiences/locate-audience-in-ad-destinations.md): You can locate your Primer audience in Google Ads, LinkedIn Ads, Meta Ads, and Reddit Ads using the methods below.
- [Audience Statuses](https://support.sayprimer.com/primer/primer-support-legacy/build-and-manage-audiences/managing-audiences/audience-statuses.md)
- [Validating Primer Audiences](https://support.sayprimer.com/primer/primer-support-legacy/build-and-manage-audiences/managing-audiences/validating-primer-audiences.md): For validating Primer-Powered inclusion campaigns
- [Matched Audience Size](https://support.sayprimer.com/primer/primer-support-legacy/build-and-manage-audiences/managing-audiences/matched-audience-size.md)
- [Audience Dashboard](https://support.sayprimer.com/primer/primer-support-legacy/build-and-manage-audiences/managing-audiences/audience-dashboard.md)
- [Active Audience Slots](https://support.sayprimer.com/primer/primer-support-legacy/build-and-manage-audiences/managing-audiences/active-audience-slots.md): In order to scale and maintain performance, Primer limits the number of actively syncing audiences per organization
- [Refining an Audience](https://support.sayprimer.com/primer/primer-support-legacy/build-and-manage-audiences/managing-audiences/refining-an-audience.md)
- [Understanding the Overview Map](https://support.sayprimer.com/primer/primer-support-legacy/reviewing-performance/understanding-the-overview-map.md)
- [Analyze Interaction and Demand](https://support.sayprimer.com/primer/primer-support-legacy/reviewing-performance/analyze-interaction-and-demand.md)
- [Build Conversion Reports](https://support.sayprimer.com/primer/primer-support-legacy/reviewing-performance/build-conversion-reports.md): Conversion Reports let you analyze the companies and buyers behind your conversions directly inside Primer.
- [Gauge Conversion Lift with Holdouts](https://support.sayprimer.com/primer/primer-support-legacy/reviewing-performance/gauge-conversion-lift-with-holdouts.md)
- [Conversion Notifications](https://support.sayprimer.com/primer/primer-support-legacy/reviewing-performance/conversion-notifications.md)
- [Top of Funnel](https://support.sayprimer.com/primer/primer-support-legacy/gtm-plays/top-of-funnel.md)
- [Middle of Funnel](https://support.sayprimer.com/primer/primer-support-legacy/gtm-plays/middle-of-funnel.md)
- [Bottom of Funnel](https://support.sayprimer.com/primer/primer-support-legacy/gtm-plays/bottom-of-funnel.md)
- [PMax Campaigns Audience Signals](https://support.sayprimer.com/primer/primer-support-legacy/use-cases/pmax-campaigns-audience-signals.md)
- [Unbranded Search Exclusion Audiences](https://support.sayprimer.com/primer/primer-support-legacy/use-cases/unbranded-search-exclusion-audiences.md)
- [Unbranded Search Inclusion Targeting](https://support.sayprimer.com/primer/primer-support-legacy/use-cases/unbranded-search-inclusion-targeting.md)
- [Branded Search Exclusion Audiences](https://support.sayprimer.com/primer/primer-support-legacy/use-cases/branded-search-exclusion-audiences.md)
- [Google Demand Gen Campaigns](https://support.sayprimer.com/primer/primer-support-legacy/use-cases/google-demand-gen-campaigns.md)
- [Meta Lead Gen Custom Audiences](https://support.sayprimer.com/primer/primer-support-legacy/use-cases/meta-lead-gen-custom-audiences.md)
- [Run Meta Lookalikes with Exclusions](https://support.sayprimer.com/primer/primer-support-legacy/use-cases/run-meta-lookalikes-with-exclusions.md)
- [LinkedIn Audience Efficiency](https://support.sayprimer.com/primer/primer-support-legacy/use-cases/linkedin-audience-efficiency.md)
- [ABM Aircover Across Paid Social](https://support.sayprimer.com/primer/primer-support-legacy/use-cases/abm-aircover-across-paid-social.md)
- [Implementing Box-In Retargeting for Audience Exclusion](https://support.sayprimer.com/primer/primer-support-legacy/use-cases/implementing-box-in-retargeting-for-audience-exclusion.md)
- [HubSpot Buyer Intent](https://support.sayprimer.com/primer/primer-support-legacy/use-cases/hubspot-buyer-intent.md)
- [6Sense Ad Expansion](https://support.sayprimer.com/primer/primer-support-legacy/use-cases/6sense-ad-expansion.md)
- [CRM Retargeting](https://support.sayprimer.com/primer/primer-support-legacy/use-cases/crm-retargeting.md)
- [Opp Acceleration](https://support.sayprimer.com/primer/primer-support-legacy/use-cases/opp-acceleration.md)
- [Koala Signals into Ads](https://support.sayprimer.com/primer/primer-support-legacy/use-cases/koala-signals-into-ads.md)
- [Google Ads](https://support.sayprimer.com/primer/primer-support-legacy/ad-destinations/google-ads.md)
- [Overview](https://support.sayprimer.com/primer/primer-support-legacy/ad-destinations/google-ads/overview.md): Primer allows you to create and enhance audiences that improve your match rate on Google Ads.
- [Google Match Rates](https://support.sayprimer.com/primer/primer-support-legacy/ad-destinations/google-ads/google-match-rates.md): Keep in mind that your match rate is not an indicator of how your lists will perform, but rather an indicator of whether you're uploading the right data in the right way.
- [Google Ads Metrics](https://support.sayprimer.com/primer/primer-support-legacy/ad-destinations/google-ads/google-ads-metrics.md): We’ve provided a few recommended metrics below that should help guide you in your Google Ads analysis and optimization efforts.
- [Google Ads MCC Account](https://support.sayprimer.com/primer/primer-support-legacy/ad-destinations/google-ads/google-ads-mcc-account.md)
- [LinkedIn Ads](https://support.sayprimer.com/primer/primer-support-legacy/ad-destinations/linkedin-ads.md): Primer boosts match rate to the highest possible levels on LinkedIn and keeps them continuously updated.
- [Facebook Ads](https://support.sayprimer.com/primer/primer-support-legacy/ad-destinations/facebook-ads.md)
- [Overview](https://support.sayprimer.com/primer/primer-support-legacy/ad-destinations/facebook-ads/overview.md): Primer gives you the ability to create high match rate Facebook custom audiences.
- [Facebook Intro for B2B Marketers](https://support.sayprimer.com/primer/primer-support-legacy/ad-destinations/facebook-ads/facebook-intro-for-b2b-marketers.md): Facebook has three primary audience types. In this article, we'll explain the pros and cons of each common use case.
- [Reddit Ads](https://support.sayprimer.com/primer/primer-support-legacy/ad-destinations/reddit-ads.md)
- [DV360 (Display & Video 360)](https://support.sayprimer.com/primer/primer-support-legacy/ad-destinations/dv360-display-and-video-360.md)
- [Fix Connection Errors](https://support.sayprimer.com/primer/primer-support-legacy/troubleshooting-connections/fix-connection-errors.md)
- [Meta Troubleshooting](https://support.sayprimer.com/primer/primer-support-legacy/troubleshooting-connections/meta-troubleshooting.md)
- [Facebook Custom Audiences Terms of Service](https://support.sayprimer.com/primer/primer-support-legacy/troubleshooting-connections/meta-troubleshooting/facebook-custom-audiences-terms-of-service.md): Facebook requires you to accept their custom audience terms of service before you can use a Primer-powered audience.
- [Facebook Ad Account Not Associated with a Business](https://support.sayprimer.com/primer/primer-support-legacy/troubleshooting-connections/meta-troubleshooting/facebook-ad-account-not-associated-with-a-business.md)
- [Facebook Permissions](https://support.sayprimer.com/primer/primer-support-legacy/troubleshooting-connections/meta-troubleshooting/facebook-permissions.md)
- [Too Many Custom Audiences in Facebook](https://support.sayprimer.com/primer/primer-support-legacy/troubleshooting-connections/meta-troubleshooting/too-many-custom-audiences-in-facebook.md)
- [Junk Leads Because of Advantage+ Audience Setting](https://support.sayprimer.com/primer/primer-support-legacy/troubleshooting-connections/meta-troubleshooting/junk-leads-because-of-advantage+-audience-setting.md)
- [Google Troubleshooting](https://support.sayprimer.com/primer/primer-support-legacy/troubleshooting-connections/google-troubleshooting.md)
- [Error: "Please verify that the account has been whitelisted."](https://support.sayprimer.com/primer/primer-support-legacy/troubleshooting-connections/google-troubleshooting/error-please-verify-that-the-account-has-been-whitelisted..md): What to do if you encounter this error after connecting Google Ads: "Please verify that the account has been whitelisted."
- [How to share audiences between Google Ads and DV360](https://support.sayprimer.com/primer/primer-support-legacy/troubleshooting-connections/google-troubleshooting/how-to-share-audiences-between-google-ads-and-dv360.md): Syncing an audience to DV360 from Primer
- [Trouble Understanding Google Match Rate vs. Audience Size](https://support.sayprimer.com/primer/primer-support-legacy/troubleshooting-connections/google-troubleshooting/trouble-understanding-google-match-rate-vs.-audience-size.md)
- [Other](https://support.sayprimer.com/primer/primer-support-legacy/troubleshooting-connections/other.md)
- [Error: Microsoft "Customer List Terms And Conditions Not Accepted"](https://support.sayprimer.com/primer/primer-support-legacy/troubleshooting-connections/other/error-microsoft-customer-list-terms-and-conditions-not-accepted.md)
- [Benchmarking Success](https://support.sayprimer.com/primer/primer-support-legacy/understanding-performance/benchmarking-success.md)
- [Match Rate vs. Reach Rate](https://support.sayprimer.com/primer/primer-support-legacy/understanding-performance/match-rate-vs.-reach-rate.md)
- [Experimental Ad Destinations (Beta)](https://support.sayprimer.com/primer/primer-support-legacy/learn-more/experimental-ad-destinations-beta.md): Learn about new destinations Primer is experimenting
- [Push People and Companies to Primer via API (Beta)](https://support.sayprimer.com/primer/primer-support-legacy/learn-more/push-people-and-companies-to-primer-via-api-beta.md)
- [Upload People and Companies to Primer via S3 (Beta)](https://support.sayprimer.com/primer/primer-support-legacy/learn-more/upload-people-and-companies-to-primer-via-s3-beta.md)
- [Export Data from Snowflake to Primer via S3](https://support.sayprimer.com/primer/primer-support-legacy/learn-more/upload-people-and-companies-to-primer-via-s3-beta/export-data-from-snowflake-to-primer-via-s3.md)
- [Export Data from Hightouch to Primer via S3](https://support.sayprimer.com/primer/primer-support-legacy/learn-more/upload-people-and-companies-to-primer-via-s3-beta/export-data-from-hightouch-to-primer-via-s3.md)
- [Export Data from Fivetran to Primer via S3](https://support.sayprimer.com/primer/primer-support-legacy/learn-more/upload-people-and-companies-to-primer-via-s3-beta/export-data-from-fivetran-to-primer-via-s3.md)
- [Primer Playbooks & Use Cases](https://support.sayprimer.com/primer/primer-support-legacy/learn-more/primer-playbooks-and-use-cases.md): We've compiled some of the most repeated (and requested) Playbooks, so you can supercharge every part of your GTM efforts.
- [Paid Social Playbooks](https://support.sayprimer.com/primer/primer-support-legacy/learn-more/primer-playbooks-and-use-cases/paid-social-playbooks.md): Playbooks to reach your audience on Paid Social channels.
- [Paid Social Lead Generation](https://support.sayprimer.com/primer/primer-support-legacy/learn-more/primer-playbooks-and-use-cases/paid-social-playbooks/paid-social-lead-generation.md): Build an ICP audience and sync to Facebook, LinkedIn, and Google. Play Objective: Convert pre-qualified prospects on Paid Social channels.
- [Trouble Locating a Specific Audience in Google?](https://support.sayprimer.com/primer/primer-support-legacy/learn-more/trouble-locating-a-specific-audience-in-google.md)
- [Support FAQ Follow-Ups](https://support.sayprimer.com/primer/primer-support-legacy/support-faq-follow-ups.md): Answers to follow-up questions raised by customers during recent support conversations, covering SSO, integrations, billing, and account setup.

## Primer Support

- [Primer help center](https://support.sayprimer.com/primer/readme.md): Ask a question or jump to a topic — building audiences, connecting data and ad destinations, tracking your website, and billing.
- [What Primer does](https://support.sayprimer.com/primer/getting-started/what-primer-does.md): Primer builds targetable ad audiences from your first-party data and ICP and syncs them to your ad platforms.
- [Primer's database](https://support.sayprimer.com/primer/getting-started/primers-database.md): The identity graph Primer builds audiences from — B2B and B2C people and companies, with coverage that varies by region.
- [Building an audience](https://support.sayprimer.com/primer/audiences/building-an-audience.md): Add filters and destinations, review the estimates, then sync to match the audience and use it in a campaign.
- [Audience filters](https://support.sayprimer.com/primer/audiences/audience-filters.md): The filter sources you build an audience from — Primer data, events, CRM and datasets — with sample filters.
- [Audience estimates](https://support.sayprimer.com/primer/audiences/estimates.md): What the size, match rate, summary and preview estimates show as you build an audience.
- [Audience validation](https://support.sayprimer.com/primer/audiences/audience-validation.md): Run a quality check on an audience before you launch it, and apply suggested fixes.
- [Audience statuses](https://support.sayprimer.com/primer/audiences/audience-statuses.md): What Draft, Running, Matching, Ready, Live, Incomplete and Archived mean, and what to do at each.
- [Audience history](https://support.sayprimer.com/primer/audiences/audience-history.md): See past versions of an audience — who changed it, when, and what each version estimated and delivered.
- [Dynamic audiences](https://support.sayprimer.com/primer/audiences/dynamic-audiences.md): Audiences are dynamic — once synced, Primer re-checks your filters daily and keeps membership current in your destinations.
- [Audience size limits](https://support.sayprimer.com/primer/audiences/audience-size-limits.md): The maximum and minimum audience sizes Primer enforces, and how to split an audience that's too large.
- [Match rates](https://support.sayprimer.com/primer/audiences/match-rates.md): What a match rate is, the match rates Primer typically achieves per destination, and how it differs from audience size.
- [How long matching takes](https://support.sayprimer.com/primer/audiences/match-timing.md): How long each destination takes to fully match an audience after you sync it.
- [Finding your synced audience](https://support.sayprimer.com/primer/audiences/finding-your-synced-audience.md): Where an audience you synced from Primer shows up inside each ad platform.
- [Exclusion audiences](https://support.sayprimer.com/primer/audiences/exclusion-audiences.md): Use an exclusion (anti-ICP) audience to remove people from targeting, with a 50M cap.
- [Duplicating and archiving audiences](https://support.sayprimer.com/primer/audiences/duplicating-and-archiving.md): Copy an audience to iterate on it, or archive one to hide it from your active list.
- [Conversion metrics](https://support.sayprimer.com/primer/audiences/conversion-metrics.md): Tie website visits and form fills back to your audiences, with cost and lift metrics.
- [Conversion lift](https://support.sayprimer.com/primer/audiences/conversion-lift.md): What lift measures on a conversion report — conversions among people exposed to your ads vs. those not exposed, and when it's significant.
- [Integrations](https://support.sayprimer.com/primer/connections/integrations.md): Connect Primer to the tools you already use — your CRM and your ad destinations — to bring data in and push audiences out.
- [Connecting a CRM](https://support.sayprimer.com/primer/connections/integrations/connecting-a-crm.md): How Primer connects to your CRM, read-only, to bring in people and companies.
- [HubSpot](https://support.sayprimer.com/primer/connections/integrations/connecting-a-crm/hubspot.md): Connect HubSpot read-only, with or without contacts, so Primer can build audiences from your CRM.
- [Salesforce](https://support.sayprimer.com/primer/connections/integrations/connecting-a-crm/salesforce.md): Connect Salesforce read-only; the connecting user needs the API Enabled permission.
- [Connecting a destination](https://support.sayprimer.com/primer/connections/integrations/connecting-a-destination.md): The ad platforms Primer syncs to, and which are generally available, plan-gated, or in beta.
- [Google Ads](https://support.sayprimer.com/primer/connections/integrations/connecting-a-destination/google-ads.md): Sync an audience to Google Ads — minimum size, match rate and matching time.
- [Meta Ads](https://support.sayprimer.com/primer/connections/integrations/connecting-a-destination/meta-ads.md): Sync an audience to Meta (Facebook/Instagram) — minimum size, match rate and matching time.
- [LinkedIn Ads](https://support.sayprimer.com/primer/connections/integrations/connecting-a-destination/linkedin-ads.md): Sync an audience to LinkedIn Ads — minimum size, match rate and matching time.
- [Reddit Ads](https://support.sayprimer.com/primer/connections/integrations/connecting-a-destination/reddit-ads.md): Sync an audience to Reddit Ads — minimum size, match rate and matching time.
- [DV360](https://support.sayprimer.com/primer/connections/integrations/connecting-a-destination/dv360.md): Sync an audience to Display & Video 360 — requires the Scale plan.
- [Microsoft Ads](https://support.sayprimer.com/primer/connections/integrations/connecting-a-destination/microsoft-ads.md): Microsoft Ads is a beta destination available on request.
- [TikTok Ads](https://support.sayprimer.com/primer/connections/integrations/connecting-a-destination/tiktok-ads.md): Sync an audience to TikTok Ads — a beta ad destination.
- [X Ads](https://support.sayprimer.com/primer/connections/integrations/connecting-a-destination/x-ads.md): Sync an audience to X (formerly Twitter) Ads — a beta ad destination.
- [Website tracking](https://support.sayprimer.com/primer/connections/website-tracking.md): Identify the companies and people visiting your site, and define which visits count as conversions.
- [Installing the pixel](https://support.sayprimer.com/primer/connections/website-tracking/installing-the-pixel.md): Add Primer's website pixel to your site by pasting the snippet or using Google Tag Manager.
- [Pixel connection status](https://support.sayprimer.com/primer/connections/website-tracking/pixel-connection-status.md): What Connected and Not connected mean for the website pixel, and when the status updates.
- [Conversion sources](https://support.sayprimer.com/primer/connections/website-tracking/conversion-sources.md): Define which pages count as a conversion, up to 50 rules.
- [Datasets](https://support.sayprimer.com/primer/connections/datasets.md): Connect your own people and company lists to Primer as a dataset — import a CSV, upload via S3, or push over the API.
- [Importing a CSV](https://support.sayprimer.com/primer/connections/datasets/importing-a-csv.md): The columns Primer recognizes in a people or companies CSV.
- [Uploading via S3](https://support.sayprimer.com/primer/connections/datasets/uploading-via-s3.md): Drop people and company CSVs to your Primer S3 location for automated loading.
- [Pushing via API](https://support.sayprimer.com/primer/connections/datasets/pushing-via-api.md): Push people and company records to Primer over HTTP with an API key.
- [Researching an account](https://support.sayprimer.com/primer/account-research/researching-an-account.md): Look up a company by domain to see its profile and inferred ICP.
- [Using Chat](https://support.sayprimer.com/primer/chat/using-chat.md): What Primer's Chat can answer, and how it grounds its replies in your account and this guide.
- [Managing your chats](https://support.sayprimer.com/primer/chat/managing-chats.md): Start new chats, search your history, edit or regenerate answers, and stop a reply.
- [Sharing a chat](https://support.sayprimer.com/primer/chat/sharing-a-chat.md): Share a Chat conversation as a read-only link, and manage the links you've created.
- [Your plan](https://support.sayprimer.com/primer/settings/your-plan.md): Primer's plan tiers, active audience slots, the anti-ICP trial, and where to see pricing.
- [Invoices](https://support.sayprimer.com/primer/settings/invoices.md): Where to find your invoices, what each billing status means, and which ones count as an active, paid account.
- [Notifications](https://support.sayprimer.com/primer/settings/notifications.md): Connect Slack to get your highest-intent website conversions posted to a channel in real time.
- [ICP definition](https://support.sayprimer.com/primer/settings/icp-definition.md): How Primer generates your ideal customer profile from your website, and how to review and edit it.
- [Inviting your team](https://support.sayprimer.com/primer/account-and-security/inviting-your-team.md): Invite teammates to your Primer organization and choose their role.
- [Roles and permissions](https://support.sayprimer.com/primer/account-and-security/roles-and-permissions.md): The difference between Admin and Member roles in a Primer organization.
- [SSO and SAML](https://support.sayprimer.com/primer/account-and-security/sso.md): How sign-in works today, and how to ask about SSO/SAML for your organization.
- [Data and privacy](https://support.sayprimer.com/primer/account-and-security/data-and-privacy.md): Primer's compliance standards (SOC 2 Type II, GDPR, CCPA) and Trust Center, how Primer accesses your data, what the website pixel collects, and where to find the privacy policy.
- [Fixing a broken connection](https://support.sayprimer.com/primer/troubleshooting/fixing-a-connection.md): What the Reconnect banner means and how to fix a failed data source or destination connection.
- [An audience won't sync](https://support.sayprimer.com/primer/troubleshooting/audience-wont-sync.md): Why an audience can't sync to a destination, and how to rerun it after changes.
- [GTM plays](https://support.sayprimer.com/primer/gtm-plays/gtm-plays.md): Primer's go-to-market plays, grouped by funnel stage, each linking to the full play on Primer's site.

## Primer Support (Review)

- [How can we help?](https://support.sayprimer.com/primer/primer-support-review/readme.md): Ask a question or jump to a topic — building audiences, connecting data and ad destinations, tracking your website, and billing.
- [Getting started](https://support.sayprimer.com/primer/primer-support-review/section-getting-started.md)
- [What Primer does](https://support.sayprimer.com/primer/primer-support-review/section-getting-started/what-primer-does.md): Primer builds targetable ad audiences from your first-party data and ICP and syncs them to your ad platforms.
- [Primer's database](https://support.sayprimer.com/primer/primer-support-review/section-getting-started/primers-database.md): The identity graph Primer builds audiences from — B2B and B2C people and companies, with coverage that varies by region.
- [Audiences](https://support.sayprimer.com/primer/primer-support-review/section-audiences.md)
- [Building an audience](https://support.sayprimer.com/primer/primer-support-review/section-audiences/building-an-audience.md): Add filters and destinations, review the estimates, then sync to match the audience and use it in a campaign.
- [Audience filters](https://support.sayprimer.com/primer/primer-support-review/section-audiences/audience-filters.md): The filter sources you build an audience from — Primer data, events, CRM and datasets — with sample filters.
- [Audience estimates](https://support.sayprimer.com/primer/primer-support-review/section-audiences/estimates.md): What the size, match rate, summary and preview estimates show as you build an audience.
- [Audience validation](https://support.sayprimer.com/primer/primer-support-review/section-audiences/audience-validation.md): Run a quality check on an audience before you launch it, and apply suggested fixes.
- [Audience statuses](https://support.sayprimer.com/primer/primer-support-review/section-audiences/audience-statuses.md): What Draft, Running, Matching, Ready, Live, Incomplete and Archived mean, and what to do at each.
- [Audience history](https://support.sayprimer.com/primer/primer-support-review/section-audiences/audience-history.md): See past versions of an audience — who changed it, when, and what each version estimated and delivered.
- [Dynamic audiences](https://support.sayprimer.com/primer/primer-support-review/section-audiences/dynamic-audiences.md): Audiences are dynamic — once synced, Primer re-checks your filters daily and keeps membership current in your destinations.
- [Audience size limits](https://support.sayprimer.com/primer/primer-support-review/section-audiences/audience-size-limits.md): The maximum and minimum audience sizes Primer enforces, and how to split an audience that's too large.
- [Match rates](https://support.sayprimer.com/primer/primer-support-review/section-audiences/match-rates.md): What a match rate is, the match rates Primer typically achieves per destination, and how it differs from audience size.
- [How long matching takes](https://support.sayprimer.com/primer/primer-support-review/section-audiences/match-timing.md): How long each destination takes to fully match an audience after you sync it.
- [Finding your synced audience](https://support.sayprimer.com/primer/primer-support-review/section-audiences/finding-your-synced-audience.md): Where an audience you synced from Primer shows up inside each ad platform.
- [Exclusion audiences](https://support.sayprimer.com/primer/primer-support-review/section-audiences/exclusion-audiences.md): Use an exclusion (anti-ICP) audience to remove people from targeting, with a 50M cap.
- [Duplicating and archiving audiences](https://support.sayprimer.com/primer/primer-support-review/section-audiences/duplicating-and-archiving.md): Copy an audience to iterate on it, or archive one to hide it from your active list.
- [Conversion metrics](https://support.sayprimer.com/primer/primer-support-review/section-audiences/conversion-metrics.md): Tie website visits and form fills back to your audiences, with cost and lift metrics.
- [Conversion lift](https://support.sayprimer.com/primer/primer-support-review/section-audiences/conversion-lift.md): What lift measures on a conversion report — conversions among people exposed to your ads vs. those not exposed, and when it's significant.
- [Connections](https://support.sayprimer.com/primer/primer-support-review/section-connections.md)
- [Integrations](https://support.sayprimer.com/primer/primer-support-review/section-connections/integrations.md): Connect Primer to the tools you already use — your CRM and your ad destinations — to bring data in and push audiences out.
- [Connecting a CRM](https://support.sayprimer.com/primer/primer-support-review/section-connections/integrations/connecting-a-crm.md): How Primer connects to your CRM, read-only, to bring in people and companies.
- [HubSpot](https://support.sayprimer.com/primer/primer-support-review/section-connections/integrations/connecting-a-crm/hubspot.md): Connect HubSpot read-only, with or without contacts, so Primer can build audiences from your CRM.
- [Salesforce](https://support.sayprimer.com/primer/primer-support-review/section-connections/integrations/connecting-a-crm/salesforce.md): Connect Salesforce read-only; the connecting user needs the API Enabled permission.
- [Connecting a destination](https://support.sayprimer.com/primer/primer-support-review/section-connections/integrations/connecting-a-destination.md): The ad platforms Primer syncs to, and which are generally available, plan-gated, or in beta.
- [Google Ads](https://support.sayprimer.com/primer/primer-support-review/section-connections/integrations/connecting-a-destination/google-ads.md): Sync an audience to Google Ads — minimum size, match rate and matching time.
- [Meta Ads](https://support.sayprimer.com/primer/primer-support-review/section-connections/integrations/connecting-a-destination/meta-ads.md): Sync an audience to Meta (Facebook/Instagram) — minimum size, match rate and matching time.
- [LinkedIn Ads](https://support.sayprimer.com/primer/primer-support-review/section-connections/integrations/connecting-a-destination/linkedin-ads.md): Sync an audience to LinkedIn Ads — minimum size, match rate and matching time.
- [Reddit Ads](https://support.sayprimer.com/primer/primer-support-review/section-connections/integrations/connecting-a-destination/reddit-ads.md): Sync an audience to Reddit Ads — minimum size, match rate and matching time.
- [DV360](https://support.sayprimer.com/primer/primer-support-review/section-connections/integrations/connecting-a-destination/dv360.md): Sync an audience to Display & Video 360 — requires the Scale plan.
- [Microsoft Ads](https://support.sayprimer.com/primer/primer-support-review/section-connections/integrations/connecting-a-destination/microsoft-ads.md): Microsoft Ads is a beta destination available on request.
- [TikTok Ads](https://support.sayprimer.com/primer/primer-support-review/section-connections/integrations/connecting-a-destination/tiktok-ads.md): Sync an audience to TikTok Ads — a beta ad destination.
- [X Ads](https://support.sayprimer.com/primer/primer-support-review/section-connections/integrations/connecting-a-destination/x-ads.md): Sync an audience to X (formerly Twitter) Ads — a beta ad destination.
- [Website tracking](https://support.sayprimer.com/primer/primer-support-review/section-connections/website-tracking.md): Identify the companies and people visiting your site, and define which visits count as conversions.
- [Installing the pixel](https://support.sayprimer.com/primer/primer-support-review/section-connections/website-tracking/installing-the-pixel.md): Add Primer's website pixel to your site by pasting the snippet or using Google Tag Manager.
- [Pixel connection status](https://support.sayprimer.com/primer/primer-support-review/section-connections/website-tracking/pixel-connection-status.md): What Connected and Not connected mean for the website pixel, and when the status updates.
- [Conversion sources](https://support.sayprimer.com/primer/primer-support-review/section-connections/website-tracking/conversion-sources.md): Define which pages count as a conversion, up to 50 rules.
- [Datasets](https://support.sayprimer.com/primer/primer-support-review/section-connections/datasets.md): Connect your own people and company lists to Primer as a dataset — import a CSV, upload via S3, or push over the API.
- [Importing a CSV](https://support.sayprimer.com/primer/primer-support-review/section-connections/datasets/importing-a-csv.md): The columns Primer recognizes in a people or companies CSV.
- [Uploading via S3](https://support.sayprimer.com/primer/primer-support-review/section-connections/datasets/uploading-via-s3.md): Drop people and company CSVs to your Primer S3 location for automated loading.
- [Pushing via API](https://support.sayprimer.com/primer/primer-support-review/section-connections/datasets/pushing-via-api.md): Push people and company records to Primer over HTTP with an API key.
- [Account research](https://support.sayprimer.com/primer/primer-support-review/section-account-research.md)
- [Researching an account](https://support.sayprimer.com/primer/primer-support-review/section-account-research/researching-an-account.md): Look up a company by domain to see its profile and inferred ICP.
- [Chat](https://support.sayprimer.com/primer/primer-support-review/section-chat.md)
- [Using Chat](https://support.sayprimer.com/primer/primer-support-review/section-chat/using-chat.md): What Primer's Chat can answer, and how it grounds its replies in your account and this guide.
- [Managing your chats](https://support.sayprimer.com/primer/primer-support-review/section-chat/managing-chats.md): Start new chats, search your history, edit or regenerate answers, and stop a reply.
- [Sharing a chat](https://support.sayprimer.com/primer/primer-support-review/section-chat/sharing-a-chat.md): Share a Chat conversation as a read-only link, and manage the links you've created.
- [Settings](https://support.sayprimer.com/primer/primer-support-review/section-settings.md)
- [Your plan](https://support.sayprimer.com/primer/primer-support-review/section-settings/your-plan.md): Primer's plan tiers, active audience slots, the anti-ICP trial, and where to see pricing.
- [Invoices](https://support.sayprimer.com/primer/primer-support-review/section-settings/invoices.md): Where to find your invoices, what each billing status means, and which ones count as an active, paid account.
- [Slack notifications](https://support.sayprimer.com/primer/primer-support-review/section-settings/notifications.md): Connect Slack to get your highest-intent website conversions posted to a channel in real time.
- [Your ICP definition](https://support.sayprimer.com/primer/primer-support-review/section-settings/icp-definition.md): How Primer generates your ideal customer profile from your website, and how to review and edit it.
- [Account and security](https://support.sayprimer.com/primer/primer-support-review/section-account-and-security.md)
- [Inviting your team](https://support.sayprimer.com/primer/primer-support-review/section-account-and-security/inviting-your-team.md): Invite teammates to your Primer organization and choose their role.
- [Roles and permissions](https://support.sayprimer.com/primer/primer-support-review/section-account-and-security/roles-and-permissions.md): The difference between Admin and Member roles in a Primer organization.
- [SSO and SAML](https://support.sayprimer.com/primer/primer-support-review/section-account-and-security/sso.md): How sign-in works today, and how to ask about SSO/SAML for your organization.
- [Data and privacy](https://support.sayprimer.com/primer/primer-support-review/section-account-and-security/data-and-privacy.md): Primer's compliance standards (SOC 2 Type II, GDPR, CCPA) and Trust Center, how Primer accesses your data, what the website pixel collects, and where to find the privacy policy.
- [Troubleshooting](https://support.sayprimer.com/primer/primer-support-review/section-troubleshooting.md)
- [Fixing a broken connection](https://support.sayprimer.com/primer/primer-support-review/section-troubleshooting/fixing-a-connection.md): What the Reconnect banner means and how to fix a failed data source or destination connection.
- [An audience won't sync](https://support.sayprimer.com/primer/primer-support-review/section-troubleshooting/audience-wont-sync.md): Why an audience can't sync to a destination, and how to rerun it after changes.
- [GTM plays](https://support.sayprimer.com/primer/primer-support-review/section-gtm-plays.md)
- [GTM plays](https://support.sayprimer.com/primer/primer-support-review/section-gtm-plays/gtm-plays.md): Primer's go-to-market plays, grouped by funnel stage, each linking to the full play on Primer's site.


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