# sayprimer.com

## Primer Support

- [Welcome to Primer!](https://support.sayprimer.com/primer/welcome-to-primer.md)
- [Managing Your Account](https://support.sayprimer.com/primer/managing-your-account.md): Learn how to change roles and permissions, invite other users, and upgrade or cancel your account
- [Inviting Users](https://support.sayprimer.com/primer/managing-your-account/inviting-users.md)
- [Change a User Role](https://support.sayprimer.com/primer/managing-your-account/change-a-user-role.md)
- [Upgrade Subscription](https://support.sayprimer.com/primer/managing-your-account/upgrade-subscription.md)
- [Cancel Subscription](https://support.sayprimer.com/primer/managing-your-account/cancel-subscription.md)
- [Notification Center](https://support.sayprimer.com/primer/managing-your-account/notification-center.md)
- [What's New](https://support.sayprimer.com/primer/whats-new.md)
- [Intro to Primer's Database](https://support.sayprimer.com/primer/intro-to-primers-database.md): What you should know about Primer's database and what makes it special.
- [Intro to Website Reveal](https://support.sayprimer.com/primer/intro-to-website-reveal.md)
- [Information Security](https://support.sayprimer.com/primer/information-security.md)
- [SOC2 Type 2 Compliance](https://support.sayprimer.com/primer/information-security/soc2-type-2-compliance.md): Here are the tools and policies we’ve deployed to ensure our users’ data remains secure. Password management, infrastructure, certifications, and more.
- [Privacy & Data Compliance](https://support.sayprimer.com/primer/information-security/privacy-and-data-compliance.md): How Primer Handles Privacy & Data Protection Compliance
- [Connecting the Primer Pixel](https://support.sayprimer.com/primer/connections/connecting-the-primer-pixel.md)
- [Installing the Pixel](https://support.sayprimer.com/primer/connections/connecting-the-primer-pixel/installing-the-pixel.md)
- [Troubleshooting Pixel Installation](https://support.sayprimer.com/primer/connections/connecting-the-primer-pixel/troubleshooting-pixel-installation.md)
- [Content Security Policy Updates](https://support.sayprimer.com/primer/connections/connecting-the-primer-pixel/content-security-policy-updates.md)
- [Connecting Ad Accounts](https://support.sayprimer.com/primer/connections/connecting-ad-accounts.md)
- [Setting up CRM](https://support.sayprimer.com/primer/connections/setting-up-crm.md): Connecting your Ad Platforms, CRMs, or importing CSV data can be done quickly and easily within Primer's Connections page.
- [Salesforce Integration](https://support.sayprimer.com/primer/connections/setting-up-crm/salesforce-integration.md): Here is a quick guide to help you connect Primer to your Salesforce instance. This will allow you to leverage Salesforce fields as filters for your audiences.
- [Connecting Salesforce](https://support.sayprimer.com/primer/connections/setting-up-crm/salesforce-integration/connecting-salesforce.md): Integrating Salesforce with Primer allows you to leverage your Salesforce objects (like Contacts and Accounts) to create more precise and targeted audiences.
- [Salesforce Requirements](https://support.sayprimer.com/primer/connections/setting-up-crm/salesforce-integration/salesforce-requirements.md): Primer uses minimal field mapping to connect Primer's third-party data with your Salesforce records, enhancing your CRM advertising efforts.
- [Troubleshooting Salesforce](https://support.sayprimer.com/primer/connections/setting-up-crm/salesforce-integration/troubleshooting-salesforce.md): There are a few common blockers in Salesforce to check for when troubleshooting field mapping, and other functions of your Salesforce connection to Primer.
- [Restrict EU Records](https://support.sayprimer.com/primer/connections/setting-up-crm/salesforce-integration/restrict-eu-records.md): Some customers need to ensure that EU-based Leads and Contacts never leave Salesforce.
- [HubSpot Integration](https://support.sayprimer.com/primer/connections/setting-up-crm/hubspot-integration.md)
- [Connecting HubSpot](https://support.sayprimer.com/primer/connections/setting-up-crm/hubspot-integration/connecting-hubspot.md): Integrating HubSpot with Primer allows you to leverage your HubSpot properties (such as Contacts and Companies) to create more precise and targeted audiences.
- [HubSpot Requirements](https://support.sayprimer.com/primer/connections/setting-up-crm/hubspot-integration/hubspot-requirements.md)
- [Troubleshooting HubSpot](https://support.sayprimer.com/primer/connections/setting-up-crm/hubspot-integration/troubleshooting-hubspot.md): From time to time, token or permission-related issues may disrupt the Connection. Follow these steps to resolve common problems:
- [Restrict to Companies-Only Data](https://support.sayprimer.com/primer/connections/setting-up-crm/hubspot-integration/restrict-to-companies-only-data.md): Some customers want to ensure no HubSpot contact PII (emails, names, phone numbers) is ever synced into Primer.
- [Building an Audience](https://support.sayprimer.com/primer/build-and-manage-audiences/building-an-audience.md): This section will guide you through creating different types of audiences step by step.
- [Adding Filters](https://support.sayprimer.com/primer/build-and-manage-audiences/building-an-audience/adding-filters.md)
- [Department Definitions](https://support.sayprimer.com/primer/build-and-manage-audiences/building-an-audience/adding-filters/department-definitions.md)
- [Industry Definitions](https://support.sayprimer.com/primer/build-and-manage-audiences/building-an-audience/adding-filters/industry-definitions.md)
- [Website Activity Filters](https://support.sayprimer.com/primer/build-and-manage-audiences/building-an-audience/adding-filters/website-activity-filters.md)
- [HubSpot Filter Criteria](https://support.sayprimer.com/primer/build-and-manage-audiences/building-an-audience/adding-filters/hubspot-filter-criteria.md)
- [Salesforce Filter Criteria](https://support.sayprimer.com/primer/build-and-manage-audiences/building-an-audience/adding-filters/salesforce-filter-criteria.md): With Primer's Salesforce Integration you can recreate Salesforce reports in Primer to construct audiences.
- [Importing CSVs](https://support.sayprimer.com/primer/build-and-manage-audiences/building-an-audience/importing-csvs.md)
- [Audience Summary](https://support.sayprimer.com/primer/build-and-manage-audiences/building-an-audience/audience-summary.md)
- [Audience Preview](https://support.sayprimer.com/primer/build-and-manage-audiences/building-an-audience/audience-preview.md)
- [Syncing an Audience](https://support.sayprimer.com/primer/build-and-manage-audiences/building-an-audience/syncing-an-audience.md)
- [Managing Audiences](https://support.sayprimer.com/primer/build-and-manage-audiences/managing-audiences.md): Primer Audiences have different statuses. You can edit audiences any time.
- [Locate Audience in Ad Destinations](https://support.sayprimer.com/primer/build-and-manage-audiences/managing-audiences/locate-audience-in-ad-destinations.md): You can locate your Primer audience in Google Ads, LinkedIn Ads, Meta Ads, and Reddit Ads using the methods below.
- [Audience Statuses](https://support.sayprimer.com/primer/build-and-manage-audiences/managing-audiences/audience-statuses.md)
- [Adding Audiences to Campaigns](https://support.sayprimer.com/primer/build-and-manage-audiences/managing-audiences/adding-audiences-to-campaigns.md)
- [Validating Primer Audiences](https://support.sayprimer.com/primer/build-and-manage-audiences/managing-audiences/validating-primer-audiences.md): For validating Primer-Powered inclusion campaigns
- [Matched Audience Size](https://support.sayprimer.com/primer/build-and-manage-audiences/managing-audiences/matched-audience-size.md)
- [Audience Dashboard](https://support.sayprimer.com/primer/build-and-manage-audiences/managing-audiences/audience-dashboard.md)
- [Active Audience Slots](https://support.sayprimer.com/primer/build-and-manage-audiences/managing-audiences/active-audience-slots.md): In order to scale and maintain performance, Primer limits the number of actively syncing audiences per organization
- [Refining an Audience](https://support.sayprimer.com/primer/build-and-manage-audiences/managing-audiences/refining-an-audience.md)
- [Projected & Actual Match Rates](https://support.sayprimer.com/primer/build-and-manage-audiences/managing-audiences/projected-and-actual-match-rates.md)
- [Understanding the Overview Map](https://support.sayprimer.com/primer/reviewing-performance/understanding-the-overview-map.md)
- [Analyze Interaction and Demand](https://support.sayprimer.com/primer/reviewing-performance/analyze-interaction-and-demand.md)
- [Build Conversion Reports](https://support.sayprimer.com/primer/reviewing-performance/build-conversion-reports.md): Conversion Reports let you analyze the companies and buyers behind your conversions directly inside Primer.
- [Gauge Conversion Lift with Holdouts](https://support.sayprimer.com/primer/reviewing-performance/gauge-conversion-lift-with-holdouts.md)
- [Conversion Notifications](https://support.sayprimer.com/primer/reviewing-performance/conversion-notifications.md)
- [Top of Funnel](https://support.sayprimer.com/primer/gtm-plays/top-of-funnel.md)
- [Middle of Funnel](https://support.sayprimer.com/primer/gtm-plays/middle-of-funnel.md)
- [Bottom of Funnel](https://support.sayprimer.com/primer/gtm-plays/bottom-of-funnel.md)
- [PMax Campaigns Audience Signals](https://support.sayprimer.com/primer/use-cases/pmax-campaigns-audience-signals.md)
- [Unbranded Search Exclusion Audiences](https://support.sayprimer.com/primer/use-cases/unbranded-search-exclusion-audiences.md)
- [Unbranded Search Inclusion Targeting](https://support.sayprimer.com/primer/use-cases/unbranded-search-inclusion-targeting.md)
- [Branded Search Exclusion Audiences](https://support.sayprimer.com/primer/use-cases/branded-search-exclusion-audiences.md)
- [Google Demand Gen Campaigns](https://support.sayprimer.com/primer/use-cases/google-demand-gen-campaigns.md)
- [Meta Lead Gen Custom Audiences](https://support.sayprimer.com/primer/use-cases/meta-lead-gen-custom-audiences.md)
- [Run Meta Lookalikes with Exclusions](https://support.sayprimer.com/primer/use-cases/run-meta-lookalikes-with-exclusions.md)
- [LinkedIn Audience Efficiency](https://support.sayprimer.com/primer/use-cases/linkedin-audience-efficiency.md)
- [ABM Aircover Across Paid Social](https://support.sayprimer.com/primer/use-cases/abm-aircover-across-paid-social.md)
- [Implementing Box-In Retargeting for Audience Exclusion](https://support.sayprimer.com/primer/use-cases/implementing-box-in-retargeting-for-audience-exclusion.md)
- [HubSpot Buyer Intent](https://support.sayprimer.com/primer/use-cases/hubspot-buyer-intent.md)
- [6Sense Ad Expansion](https://support.sayprimer.com/primer/use-cases/6sense-ad-expansion.md)
- [CRM Retargeting](https://support.sayprimer.com/primer/use-cases/crm-retargeting.md)
- [Opp Acceleration](https://support.sayprimer.com/primer/use-cases/opp-acceleration.md)
- [Koala Signals into Ads](https://support.sayprimer.com/primer/use-cases/koala-signals-into-ads.md)
- [Google Ads](https://support.sayprimer.com/primer/ad-destinations/google-ads.md)
- [Overview](https://support.sayprimer.com/primer/ad-destinations/google-ads/overview.md): Primer allows you to create and enhance audiences that improve your match rate on Google Ads.
- [Google Match Rates](https://support.sayprimer.com/primer/ad-destinations/google-ads/google-match-rates.md): Keep in mind that your match rate is not an indicator of how your lists will perform, but rather an indicator of whether you're uploading the right data in the right way.
- [Google Ads Metrics](https://support.sayprimer.com/primer/ad-destinations/google-ads/google-ads-metrics.md): We’ve provided a few recommended metrics below that should help guide you in your Google Ads analysis and optimization efforts.
- [Google Ads MCC Account](https://support.sayprimer.com/primer/ad-destinations/google-ads/google-ads-mcc-account.md)
- [LinkedIn Ads](https://support.sayprimer.com/primer/ad-destinations/linkedin-ads.md): Primer boosts match rate to the highest possible levels on LinkedIn and keeps them continuously updated.
- [Facebook Ads](https://support.sayprimer.com/primer/ad-destinations/facebook-ads.md)
- [Overview](https://support.sayprimer.com/primer/ad-destinations/facebook-ads/overview.md): Primer gives you the ability to create high match rate Facebook custom audiences.
- [Facebook Intro for B2B Marketers](https://support.sayprimer.com/primer/ad-destinations/facebook-ads/facebook-intro-for-b2b-marketers.md): Facebook has three primary audience types. In this article, we'll explain the pros and cons of each common use case.
- [Reddit Ads](https://support.sayprimer.com/primer/ad-destinations/reddit-ads.md)
- [DV360 (Display & Video 360)](https://support.sayprimer.com/primer/ad-destinations/dv360-display-and-video-360.md)
- [Fix Connection Errors](https://support.sayprimer.com/primer/troubleshooting-connections/fix-connection-errors.md)
- [Meta Troubleshooting](https://support.sayprimer.com/primer/troubleshooting-connections/meta-troubleshooting.md)
- [Facebook Custom Audiences Terms of Service](https://support.sayprimer.com/primer/troubleshooting-connections/meta-troubleshooting/facebook-custom-audiences-terms-of-service.md): Facebook requires you to accept their custom audience terms of service before you can use a Primer-powered audience.
- [Facebook Ad Account Not Associated with a Business](https://support.sayprimer.com/primer/troubleshooting-connections/meta-troubleshooting/facebook-ad-account-not-associated-with-a-business.md)
- [Facebook Permissions](https://support.sayprimer.com/primer/troubleshooting-connections/meta-troubleshooting/facebook-permissions.md)
- [Too Many Custom Audiences in Facebook](https://support.sayprimer.com/primer/troubleshooting-connections/meta-troubleshooting/too-many-custom-audiences-in-facebook.md)
- [Junk Leads Because of Advantage+ Audience Setting](https://support.sayprimer.com/primer/troubleshooting-connections/meta-troubleshooting/junk-leads-because-of-advantage+-audience-setting.md)
- [Google Troubleshooting](https://support.sayprimer.com/primer/troubleshooting-connections/google-troubleshooting.md)
- [Error: "Please verify that the account has been whitelisted."](https://support.sayprimer.com/primer/troubleshooting-connections/google-troubleshooting/error-please-verify-that-the-account-has-been-whitelisted..md): What to do if you encounter this error after connecting Google Ads: "Please verify that the account has been whitelisted."
- [How to share audiences between Google Ads and DV360](https://support.sayprimer.com/primer/troubleshooting-connections/google-troubleshooting/how-to-share-audiences-between-google-ads-and-dv360.md): Syncing an audience to DV360 from Primer
- [Trouble Understanding Google Match Rate vs. Audience Size](https://support.sayprimer.com/primer/troubleshooting-connections/google-troubleshooting/trouble-understanding-google-match-rate-vs.-audience-size.md)
- [Other](https://support.sayprimer.com/primer/troubleshooting-connections/other.md)
- [Error: Microsoft "Customer List Terms And Conditions Not Accepted"](https://support.sayprimer.com/primer/troubleshooting-connections/other/error-microsoft-customer-list-terms-and-conditions-not-accepted.md)
- [Benchmarking Success](https://support.sayprimer.com/primer/understanding-performance/benchmarking-success.md)
- [Match Rate vs. Reach Rate](https://support.sayprimer.com/primer/understanding-performance/match-rate-vs.-reach-rate.md)
- [Experimental Ad Destinations (Beta)](https://support.sayprimer.com/primer/learn-more/experimental-ad-destinations-beta.md): Learn about new destinations Primer is experimenting
- [Primer Playbooks & Use Cases](https://support.sayprimer.com/primer/learn-more/primer-playbooks-and-use-cases.md): We've compiled some of the most repeated (and requested) Playbooks, so you can supercharge every part of your GTM efforts.
- [Paid Social Playbooks](https://support.sayprimer.com/primer/learn-more/primer-playbooks-and-use-cases/paid-social-playbooks.md): Playbooks to reach your audience on Paid Social channels.
- [Paid Social Lead Generation](https://support.sayprimer.com/primer/learn-more/primer-playbooks-and-use-cases/paid-social-playbooks/paid-social-lead-generation.md): Build an ICP audience and sync to Facebook, LinkedIn, and Google. Play Objective: Convert pre-qualified prospects on Paid Social channels.
- [Product Changelog](https://support.sayprimer.com/primer/learn-more/product-changelog.md): We’re excited to share what’s new. We hope with each update to bring features and enhancements that improve your workflow and deliver a better experience.
- [Using CSVs as Filter Criteria](https://support.sayprimer.com/primer/learn-more/using-csvs-as-filter-criteria.md)
- [Ad Audience Best Practices](https://support.sayprimer.com/primer/learn-more/ad-audience-best-practices.md): Below are the best practices for adjusting your ad profile settings based on your growth goal and the metric you're trying to move.
- [Trouble Locating a Specific Audience in Google?](https://support.sayprimer.com/primer/learn-more/trouble-locating-a-specific-audience-in-google.md)


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