Intro to Account Research
Account Research helps you quickly understand any company's advertising strategy and go-to-market approach — right inside Primer. Enter a company's domain and get a full profile in seconds: no more manually digging through their website, ad libraries, and LinkedIn to prep for a call.
It's great for pre-call research, account planning, competitive analysis, and understanding how a prospect (or competitor) goes to market.
What you get
Enter any company domain and Account Research builds a full report, organized into four sections:
Company overview — logo, name, HQ location, a short description, and key stats pulled from Primer's data graph: industry, employee count, headcount range, revenue range, and Primer's Authority and Quality scores.
Business profile — how the company describes itself (from their own site), their estimated market size, and a "What We're Seeing" summary of their GTM motion.
Who they sell to — primary and adjacent buyer personas, target company sizes, geographic focus, and target industries.
Ad Strategy Summary — total ads found across LinkedIn, Google, and Meta, a one-line summary of their targeting approach, strategy tags, and a bulleted breakdown, plus an expandable "What This All Means" section that interprets what their ad activity suggests strategically. You can expand each platform to see the actual ad creative they're running, along with messaging themes and audience insights.
Every report is generated fresh from current public data, so re-running the same domain later can turn up different numbers or observations as a company's site and ad activity change.
Why it matters
Pre-call and account prep used to mean piecing together a company's website, ad libraries, and LinkedIn by hand. Account Research turns that into one report, so you walk into a prospect call — or a competitive review — already knowing how they position themselves and what they're running in the market.
How to use it
In the left-hand navigation panel of your Primer account, click Account Research.
Enter the domain of the company you want to research (for example,
openai.com).Primer scrapes their website and pulls their ad activity to generate a report in a couple of minutes.
Please reach out to support@sayprimer.com for any questions or concerns.
FAQ
Can I research any company, or only companies I've added to Primer? Any company — just enter their domain. You don't need to have them set up as an account or audience in Primer first.
Will this show me what a company is targeting in Primer? No. Everything in the report comes from public sources — the company's own website and public ad libraries. It never surfaces another customer's private targeting or campaign data.
Can I export or download a report? Not yet natively in-app — copy the text or screenshot the page for now. Export is a top-requested feature and actively being scoped.
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