GTM plays
Primer's go-to-market plays, grouped by funnel stage, each linking to the full play on Primer's site.
GTM plays are ready-made ways to put a Primer audience to work on an ad platform — the targeting move, who it's for, and how to measure it. They're grouped by funnel stage below. Each play links to its full write-up on Primer's site; the complete, current set lives on the plays page.
The play write-ups are maintained on Primer's marketing site, so treat this page as an index — the linked page is the source of truth for each play's details.
Top of funnel
Awareness and prospecting plays that reach net-new buyers in your ICP.
Middle of funnel
Intent and retargeting plays that re-engage buyers who already know you.
Bottom of funnel
Pipeline and customer plays that accelerate deals and expand existing accounts.
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