Conversion sources

Define which pages count as a conversion, up to 50 rules.

A conversion source is a rule that tells Primer which page visits count as a conversion — for example a demo-request or pricing page. Primer uses these to attribute conversions to the audiences and companies driving them.

Choosing which pages count

You pick one of two modes:

• Accept all — every page on the domain counts, with no rules to set up.

• Specific pages — you add a domain and Primer analyzes it, then suggests rules for you to review and confirm.

Under Specific pages, each rule targets a domain and can narrow it further by path: include only certain paths (for example /pricing or /demo/*) or exclude paths you don't want counted (for example /blog/*). Paths support a * wildcard.

Limit

You can define up to 50 conversion source rules.

Conversion sources rely on the website pixel, so make sure it's Connected before you count on the data.