Microsoft Ads

Microsoft Ads is a beta destination available on request.

Beta — opened on request. Contact [e-mail] to request access.

Microsoft Ads is a beta destination. It won't appear in your destination picker until support enables it for your organization. Once enabled, you connect your Microsoft Ads account and sync a Ready audience to it like any other destination.

• Minimum audience size: 300 records.

Accept the Customer List terms in Microsoft

Microsoft requires you to accept its Customer List terms of service before it will accept an uploaded list. If a sync fails because those terms haven't been accepted, sign in to Microsoft Advertising, accept the Customer List / Customer Match terms for your account, then rerun the sync from Primer.

Customer Lists take up to 48 hours to build

After a successful sync, Microsoft takes up to 48 hours to build the Customer List and report its matched size. Until then the list shows no size — that's expected, not a failure. Check back after Microsoft finishes building it; see Finding your synced audience for where the list appears.