Configure Conversion Domains

Once your Primer Pixel is installed, you can choose which website activity counts toward conversions. Conversion Sources determine what appears in your Overview, Conversion Reports, and Lift Analysis, helping your reporting reflect meaningful buying activity instead of every page view.

Where to find it

You can access Conversion Domains in either of two places:

• Go to Connections → Website Tracking and open the Conversion Domains section.

• Or, from Overview, click the Settings (⚙️) icon.

Choose how conversions are counted

You have two options:

• Accept all Every page on every website where your Primer Pixel is installed counts as a conversion source. If you've installed the pixel on multiple websites, activity from all of them is included.

• Specific sources (RECOMMENDED) You choose which domains and pages count toward conversions. This helps keep low-intent and internal traffic, like app logins, out of your conversion data.

Add a domain or sub-domain

When you select Specific sources (recommended), add a domain or sub-domain in the Add domain/sub-domain field (for example, sayprimer.com). You can add as many as you need.

Primer analyzes each domain you add. Once the analysis is complete, a Review & Customize Pixel Pages card appears with recommended pages for conversion tracking.

Set how each domain is tracked

For each domain, choose one option:

• All paths Track every page on the domain. If there are pages you don't want counted, add them under Exclude paths from all pages (for example, /login*).

• Specific paths only Track just the pages you list under Include pages (for example, /pricing or /blog).

Type a page address or click the field to open the dropdown, which lists the pages Primer detected on your site (like /pricing, /overview, or /login). Select any you want to add or remove — each appears as a tag you can remove anytime. To remove a domain, click the trash icon next to it.

Review and confirm

Primer's recommendations are a starting point. Review the suggested pages, make any changes you'd like, and click Confirm.

Suggestions are AI-generated. Review and adjust them before confirming, as incorrect settings can lead to inaccurate data in Overview.

Your Overview, Conversion Reports, and Lift Analysis will reflect the updated conversion domains going forward.