> For the complete documentation index, see [llms.txt](https://support.sayprimer.com/primer/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://support.sayprimer.com/primer/connections/connecting-the-primer-pixel/configure-conversion-domains.md).

# Configure Conversion Domains

Once your Primer Pixel is installed, you can choose which website activity counts toward conversions. Conversion Sources determine what appears in your [Overview](https://support.sayprimer.com/primer/reviewing-performance/understanding-the-overview-map), [Conversion Reports](https://support.sayprimer.com/primer/reviewing-performance/build-conversion-reports), and [Lift Analysis](https://support.sayprimer.com/primer/reviewing-performance/gauge-conversion-lift-with-holdouts), helping your reporting reflect meaningful buying activity instead of every page view.

#### Where to find it

You can access **Conversion Domains** in either of two places:

* Go to **Connections** → **Website Tracking** and open the **Conversion Domains** section.

<figure><img src="/files/UTupqndqow2s98JF12e8" alt="" width="563"><figcaption></figcaption></figure>

* Or, from **Overview**, click the **Settings** (⚙️) icon.

<figure><img src="/files/1kZqtUOjO1QFmBJ9ipVJ" alt="" width="375"><figcaption></figcaption></figure>

<figure><img src="/files/NMbmueQwzyeaTyf1RCNl" alt="" width="563"><figcaption></figcaption></figure>

#### Choose how conversions are counted

You have two options:

* **Accept all**\
  Every page on every website where your Primer Pixel is installed counts as a conversion source. If you've installed the pixel on multiple websites, activity from all of them is included.

<figure><img src="/files/YHjDJdxzMpmMZsoq22aY" alt=""><figcaption></figcaption></figure>

* **Specific sources (RECOMMENDED)**\
  You choose which domains and pages count toward conversions. This helps keep low-intent and internal traffic, like app logins, out of your conversion data.

<figure><img src="/files/ZLoCwWtRceNZLNMqL6DA" alt="" width="558"><figcaption></figcaption></figure>

#### Add a domain or sub-domain

When you select Specific sources (recommended), add a domain or sub-domain in the Add domain/sub-domain field (for example, sayprimer.com). **You can add as many as you need**.

Primer analyzes each domain you add. Once the analysis is complete, a Review & Customize Pixel Pages card appears with recommended pages for conversion tracking.

<figure><img src="/files/U2GXG6DXYw8DO1w0O7Lq" alt="" width="551"><figcaption></figcaption></figure>

#### Set how each domain is tracked

For each domain, choose one option:

* **All paths**\
  Track every page on the domain. If there are pages you don't want counted, add them under Exclude paths from all pages (for example, /login\*).

<figure><img src="/files/R4TpshzponD3OuwDEopr" alt="" width="539"><figcaption></figcaption></figure>

* **Specific paths only**\
  Track just the pages you list under Include pages (for example, /pricing or /blog).

<figure><img src="/files/lxWpBb32P5p6NB1P0zit" alt="" width="531"><figcaption></figcaption></figure>

Type a page address or click the field to open the dropdown, which lists the pages Primer detected on your site (like /pricing, /overview, or /login). Select any you want to add or remove — each appears as a tag you can remove anytime. To remove a domain, click the trash icon next to it.

#### Review and confirm

Primer's recommendations are a starting point. Review the suggested pages, make any changes you'd like, and click Confirm.

{% hint style="info" %}
Suggestions are AI-generated. Review and adjust them before confirming, as incorrect settings can lead to inaccurate data in Overview.
{% endhint %}

<figure><img src="/files/eIMokkJGRJU3VUsXeoVs" alt=""><figcaption></figcaption></figure>

Your Overview, Conversion Reports, and Lift Analysis will reflect the updated conversion domains going forward.


---

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