How long matching takes

How long each destination takes to fully match an audience after you sync it.

After you sync an audience to a destination, the ad platform needs time to fully match it before it's ready to target. This is separate from the match rate — one is how long, the other is how many.

Destination	Time to fully match
Meta	~12 hours
Google	Up to 72 hours
LinkedIn	Up to 72 hours
Reddit	Up to 72 hours
DV360	Up to 72 hours

An audience in Matching status is still being processed by the destination. If it hasn't finished well past these windows, contact [e-mail].