Building an audience
Add filters and destinations, review the estimates, then sync to match the audience and use it in a campaign.
An audience is a set of people or companies you want to target, defined by filters.
Adding filters and destinations
Start by adding filters to define who's in the audience, and selecting the destinations — the ad platforms you want to sync it to. As you go, Primer shows estimates so you can see the shape of the audience before you commit to building it.
Filters and destinations sit in the left panel, the live estimates on the right, and Sync (labelled Rerun once the audience has been built) is in the top-right header:
Reviewing the estimates
As you add filters and destinations, Primer shows estimates — size, match rate, summary and preview — so you can see the shape of the audience before you build it. See Audience estimates for what each one shows.
Syncing and quality checks
When the audience looks right, hit Sync. Before it syncs, the audience goes through quality checks — see Audience validation for what's checked and how to apply suggested fixes.
Matching and going live
After the checks, the audience lands in each destination and goes through matching, where the ad platform matches the people in it against its own members. See How long matching takes.
Once matched, the audience is available for your campaigns. Adding it to a live campaign is what makes it Live.
A new audience starts as a Draft and moves through Running, Matching and Ready as it builds and matches, then to Live once it's used in a campaign. See Audience statuses for what each status means and what to do at each one.
From there the audience is dynamic — Primer re-checks your filters daily and updates who's in it. See Dynamic audiences.
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